The concept of a corporate video is not new. Companies have been making these videos for years and using them for various promotional purposes. When you look out you will find more than one video producer that makes only corporate videos. Today when almost all companies have their corporate websites the importance of these videos has gone up. The videos can be played on the website and their job is to tell the visitor in the most attractive way what the company is all about.

If you have been given the task of overseeing the creation of a corporate video for your company then there are some very important points that you need to consider. However, assuming that making corporate videos is not really your area of expertise you should first look to hire a professional video producer. During the hiring process you may want to keep the following points in mind.

• Have you gone through the profiles of multiple video producers and shortlisted some of them?

• Have these shortlisted producers had prior experience producing corporate videos?

• Do the producers have samples to show you?

• Do the producers have the right kind of client testimonials that you can go through?

• Do the producers have websites of their own where you can spend time to find out more about them?

• Do the producers have the right kind of equipment and crew so that the corporate video creation is completed in the stipulated time?

• Are the shortlisted video producers cost effective?

Considering all these questions and finding their answers will help you hire the video producer.

Hiring the producer is just the start and the next steps are many. Here you may want to consider the points given below.

• What is the purpose of making the video? Will it be used only for branding and promotion or will it serve as a tool for employee engagement too?

• What is the budget that you have got and how can you best utilize the budget?

• Will you use in-house employees to act in the video or will you let the video producer hire professional actors?

• Do you need the video optimized for web and mobile too?

• How will you market the corporate video once the production is over?

It is best to sit with your video producer and find out the answers to these questions. For the marketing strategy you may want to get in touch with your marketing team or marketing vendor.

The video production will ideally go through three phases – pre production, production and post production. All the planning will happen in the pre production phase, the execution will happen in the production phase and the final packaging and marketing will happen in the post production phase. And you will need to be involved during all these phases so that the video is produced exactly like what your top management wants.

These are points about your corporate video that you would do well to keep in mind. Ensure your video producer is aligned to your thought process throughout.


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