In today's fast-paced work world, companies are constantly looking for human talent to strengthen their teams and stay competitive in an increasingly demanding business environment. Therefore, the search for talent and its subsequent hiring has become a crucial challenge for human resources directors. Fortunately, digital transformation has arrived to optimize this process, allowing companies to make more informed decisions through the use of multimedia tools, in particular, video.

The renowned human resources expert, Michael Ortiz, director of a HR consulting firm, has expressed his opinion on this topic, stating that "the incorporation of videos in the hiring process is a trend that is rapidly gaining ground in the current labor market". This statement is especially relevant in the context of Latin America, where the labor market has experienced significant changes in recent years.

According to statistical data from the World Labor Organization, the unemployment rate in Latin America stood at 6.7% in 2023. This means that companies face a large number of candidates competing for a limited number of vacancies, which makes it difficult to select the right talent for each position. It is in this scenario that the use of videos becomes an invaluable tool for human resources directors.

Online tools for job presentation videos
The case of Cazvid, an innovative digital application, is a prominent example of how video can transform the hiring process. Yuvi Shmul, CEO and founder of Cazvid, and specialist in dedicated services for recruiters, employment agencies and human resources directors, highlights the importance of this tool for making more informed decisions.

"Cazvid offers recruiters an intuitive and efficient platform that allows them to get to know candidates through personalized presentation videos. This not only streamlines the selection process, but also provides a more complete view of each candidate, beyond what can be inferred from a resume", says Shmul.

By using the Cazvid App, human resources directors can evaluate not only the technical skills and work experience of candidates, but also their ability to communicate, interpersonal skills and profile suitability with the company. This considerably reduces the risk of hiring someone whose skills fit the role, but whose personality is not compatible with the culture of the organization.

4.0 companies and human talent
Digital transformation and the 4.0 labor market have driven the need to evaluate candidates beyond a simple written document. Videos allow human resources directors to have a more authentic first impression of candidates, resulting in better decision making. In addition, video also gives candidates the opportunity to stand out and show their personality in a more dynamic and attractive way.

In addition to Cazvid, other leading companies in the market are also adopting the use of videos in the hiring process. According to a report by Agency Leads, a firm that provides solutions for human resources, 75% of companies in Latin America are using multimedia resources in their selection process. This trend is supported by the fact that 67% of recruiters consider that videos allow them to make more informed decisions.

However, it is important to note that the use of videos in staff recruitment cannot be seen as a dogma that completely replaces other more traditional methods. Although videos provide valuable additional information, it is essential to complement them with face-to-face interviews and other selection tests. The combination of these tools allows a more comprehensive evaluation of candidates and ensures a more successful hiring.

In conclusion, for Latin America staff recruitment has become a key challenge for companies. The use of videos in the hiring process is presented as an invaluable tool for human resources directors. Platforms like Cazvid are leading this digital transformation by providing recruiters with an efficient and effective way to get to know candidates through video presentations. By leveraging the power of video, companies can make more informed decisions, evaluating both technical skills and personal characteristics of candidates.

Cazvid Press
Dano Linares
[email protected]