Rice is basically one of the major staple foods in the world, accounting for over half of the total staple food consumed globally. Though rice is produced and milled globally, it is primarily consumed in the Asia-pacific regions especially in India, China and Pakistan wherein the production of basmati rice in these countries accounts for a major chunk of global production.

Shifting preference towards healthy eating habits and nutrients by health conscious people, growing demand of brown rice from Middle-east and African Countries, increasing demand for ready-to-eat food products are some of the drivers that are expected to boost the growth of Basmati Rice market. Ensuring market penetration through better distribution while remaining economical poses a challenge for players who want to enhance their market and lower harvest are anticipated to hinder the growth of market to a certain extent.

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The global Basmati Rice market can be segmented on the basis of rice type, species, sales channel, application and region. on the basis of product type, the global Basmati Rice market can be segmented into raw, steamed and parboiled. On the basis of species, the global basmati rice market can be segmented into white, brown and others. On the basis of sales channel, the global Basmati Rice can be segmented into horeca, convenient stores, online platform and modern trade. On the basis of application, the global Basmati

Rice market can be segmented into food and cosmetic and personnel care. On the basis of region, the global Basmati Rice Market can be segmented into North America, Europe, Middle East & Africa, Asia-Pacific, and Latin America. Currently Asia-pacific basmati rice market accounts for the largest share of the global market. In addition, brown rice segment is anticipated to gain a higher cagr during the forecast period.

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Some of the key players in the global Basmati Rice Market include McCormick & Co. Inc., LT Foods Ltd., The Hain Celestial Group Inc., Estraco Kft., East End Foods, The Rice 'n Spice Intl Ltd., KRBL Ltd., Amira Nature Foods Ltd., Mars Inc., and REI Agro Ltd.

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