It has not been much long that Casio decided to focus on men’s fashion. They learnt technology alone doesn’t cut the cake. Unless technology looks good too, it is not going to attract for long. So Casio brought in fashion with the Edifice. The brand’s credibility as one of the top watch makers in the world got reinforced further.

Functionality and an attractive design, Edifice combined the two in the EFR-523D-7AV and experimented with complex, three-dimensional dials and worked out a technical style that made it a worthwhile piece. Its always accurate quartz movement and the tachymeter scale is easy to fall in love with, the white and blue color combination making it fit to be worn almost everywhere.

Casio shifted from its prior philosophy of ‘rugged and durable means digital watches’ and has now gone premium in this sector. Their watch technology now embraces analog, which is the Casio Edifice – a determined line of watches. From the race and spec-ops circuits, they have spread themselves to the business and fashion domains.

The sub-category is based on the idea of a timepiece that will keep functions outside when not needed and into function in moment when there’s a need. This right mix of usage and elegance found form in the Casio Edifice Tachymeter EFR-523D-7AV EFR-523D-7A.

The Casio Edifice Tachymeter EFR-523D-7AV EFR-523D-7A responds brilliantly to every call for a large variety of options. It is where professional specifications meet business and fashion. An essential accessory that doubles up as a proper fashion wearable, its improved functions now suit the demands for needed accuracy and efficiency as well as an adorable form.

The Casio Digital Alarm Chronograph Watches belongs to the Active Racing Line and bears the signature racing look that’s both luxurious and substantial. It has a good size, a good weight and is extremely easy to read. The full metal construction captures the essence of the two basic concepts the watch is built upon - Speed and Intelligence, the most crucial factors in motor sports.

So let’s see now what went into this Quartz chronograph. There’s a stopwatch with that can split seconds into 1/20th parts and can measure time till 12 hours. This is the primary attraction of the Casio Digital Alarm Watch; no other analog watch within this price range will offer this intricate a chronograph. The lume is generously applied on the hands and the markers and is quite a bright one that lasts for long, for which, it doesn’t need any prolonged exposure to strong and bright light sources. But above all, it’s the duplex dial layout that gives the face a multilayered appearance while the tachymeter scale is both useful and imparts fullness to the watch-face.