Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer. The quality of a product photo reflects the brand image, creating the infamous first impression. 90% of information transmitted to our brain is visual.

The 2 types of ecommerce product photography studio New York are:

The first are clean-cut, white background, product-only images. These should include our featured product and a variety of images showcasing our product from different angles.

The second is in-context or lifestyle photos that show our product being used in its intended environment or alongside complementing products.

Product-only images are meant to show our product in its best light from all relevant angles. They are usually shot on a white background, helping to create a consistent look across our product line. These images describe our product at a glance and are best suited for our product page. Their job is to nurture page visitors towards making a purchase. Product-only images are generally the most suited for product pages, as they have a significantly higher rate of conversion.

For those new to ecommerce photography, the first product shoot may seem overwhelming. But after a few rounds, each step will become more natural, and we won’t even have to think about it. The key is to find a process that suits our needs, optimize it, and create a set of guidelines to ensure we keep our images consistent. Getting the right background is worth the effort, because it simplifies the entire editing process. Using a white or light backdrop, as it’s easy to remove when retouching our images.

There are lots of ways we can improvise a background on a budget. The main requirements are a shooting table and a light tent.

Website: www.dougholtphotography.com
Email Id: [email protected]
Phone: 917-650-1132
Address: Doug Holt Photography Studios, 51-02 21st Street Studio 3E, Long Island City, NY 11101