From pop up stands to the challenging island stand models, a vendor has four main options of displaying his merchandise on a trade show or exhibition. The other two types of exhibition stands are the modular and the portable stands. Which one should you choose?

Unfortunately, we cannot provide a plain answer to this question simply because there is no ideal model for a certain business. It all comes down to how you approach your customers, what is your philosophy and what message you want to send. If you are the type who loves being pushed under the spotlights, an island stand would be perfect. It allows you to be in the center of attention and show how handy you are when it comes to discuss with multiple clients at the same time.

If you are more of a quiet advertiser and intend to cover as many shows as possible, you will need a lighter option. This is represented by portable and pop up stands, two instruments that allow you to be a discrete presence. You go, you advertise, you generate sales and you move on.

So far, we have mainly stressed the appearance created by using such accessories. However, it is important to underline the fact that sales stands are not just to show off or to create and consolidate your brand image. They also need to represent a solid, reliable instrument of displaying merchandise. This can only mean that it is mandatory for them to provide certain standards. Pressure and weight resistance are two aspects to take into account. The bindings of the shelves are important as well.

Needles to specify, even when you purchase a safe and sound system of merchandise display, things can go wrong if you do not know how to assemble it. You might need some technical skills and one or two other men to help you. Either way, the point is to work in team – after all, you intend to prove that you have a strong and reliable team of workers and it would be weird to be the only visible face of the firm.

Last but not least, remember that showing your merchandise on some exhibition stands is not just about how to generate leads. It is also about becoming a little vulnerable as you display goods in open space and you have to watch every person that comes in the nearby. Sometimes you might deal with a bad intentioned consumer, other times you might simply be unfortunate enough to experience accidents. So make sure that you keep the valuable items properly packed and on the shelves from the bottom. Place the easiest or less fragile items on the top positions and only expose the fragile goods when requested.

With all these details in mind, your first participation to a trade show might be full of emotions, anxiety and even a little bit of fear. But as you gather more and more similar experiences and test the right stands, you will soon find it a pleasurable routine.
Now that you have changed your mind about the utility of exhibition stands http://www.stand4.co.uk/ , would you go for pop up stands http://www.stand4.co.uk/exhibition-stand-pop-up-stands , modular, island or portable models? If you are still insecure, read more about them and make a smart investment.