The right ingredients make a product a hit. That happens also in the case of a book. A "sell out" book or a bestseller has to be the perfect mix of a brilliant author, a very creative book designer and book cover designer. At a fist view a book needs just a few seconds, maybe a minute to impress, and that is why a book may be judged by its cover. A book has to catch the eye and the soul of a reader, so all three most important ingredients have to create a harmonious piece of art.

A good book begins with a good story written by a talented writer. And he has to prove his talent as quickly as in the first five pages. It is said that an editor realizes if the book will sell just by reading the first and the last five pages. If it passes the test, the next step is for the manuscript to be handed to an experienced book designer. And it’s in his hands to make the reader feel like he is flowing along the pages. For the book to be easy-to-read and not stress the eye, the book designer has a lot of work to do.

First he has to work on the pages and the margin size, then to choose the right font, the paragraph and the line spacing. The title page and the table of contents need also attention; then the book designer has to choose the right graphic for the headers, the footers and the page numbers; the chapter titles or the headings also require a special graphic. If the book demands it, illustrations, photos and charts have to be placed carefully, as well as perhaps the special material. The use of white space is also extremely important because it needs to create the feeling of a light book. Finally the special touches have to make the book unique.

There are also text boxes that need to be underlined, and for that the book designer has to create boxes to catch the eye. Everything has to be carefully placed and framed, and sometimes a background tint has to be added, or the entire text has to be written so as to wrap a chart or an illustration. At the end of the design process the book designer has to do the typesetting, tweaking the spacing between letters, between words, and between lines, as well as hyphenation, orphan, and widow control. This last process can make the book look great.

The book cover designer does the icing on the cake job. It’s the last ingredient, but not the less significant one. Perhaps it’s the most important one because it can catch one’s eye and determines someone to grab the book in their hands. What stands out is the cover’s tone, and it has to leave an impact. The tone is created by harmoniously mixing shades, hues and the balance of fonts and space.

The images on the book cover should be relevant to the name of the book, and it should provoke a deep emotion somehow transmitting something from the mystery of the novel but without exposing too much the story. The writer should communicate to the book cover designer the aim target so that the cover should be attractive for that category specific. Potential readers may get a slice of the plot just by taking a look at the cover, and a professional book cover designer is able to reveal all that by creating the perfect cover.
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