mHealth stands for mobile health is the sub segment of eHealth that deals with the medicinal practice in favor of public health care, supported by mobile devices. The term mHealth is used to refer the use of mobile communication devices such as mobile phones, electronic tablets, PDAs and also comprises of wearable devices such as a smart watch for data collection and information about health care services. mHealth is applicable in wide areas, ranging from collection of community and clinical health data and delivery of healthcare information to medical personnel to real time monitoring of the patient by provision of direct care. In developed countries the patients and consumers extensively use mobile gadgets to search for healthcare services and access various kinds of healthcare information. Doctors, physicians and even nurses are found making use of mobile devices to access information about a patient from established databases and other resources. The mHealth market comprises of devices such as ECG monitors, blood glucose meters, multi parameter trackers, sleep apnea trackers, etc.

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Factors responsible to boost the mHealth market involves rising awareness among people regarding regular health updates

The primary factor responsible to drive the global mHealth market is the affordability and integration of wireless technologies which can cause a breakthrough in monitoring and diagnostics, mainly in the developing countries where smartphones are penetrating the market at a great speed. The rapid rise in the incidence of the chronic diseases as well as the advancing technologies in the mobile health apps that delivers information of personal healthcare on the regular basis are also responsible to fuel mHealth market. For instance, the in- build health app in the Apple phones provides insights about the activity, sleep, nutrition, everyday workout and even maintains reproductive health acting a smart assistant for the mobile phone users. Moreover, the mHealth devices such as glucometers and oximeters are applicable in the geriatric population of monitoring blood glucose levels and oxygen levels mainly in the diabetic population. However, lack of accuracy of these devices could restrain the market growth as many people complain about the extreme results displayed by these devices.

The global mHealth market is segmented on the basis of equipment, service, therapeutics and geography.
On the basis of equipment, the global mHealth market is segmented as
• Blood Glucose Meters
• BP Monitors
• Pulse Oximeters
• Neurological Monitoring
• Cardiac Monitors
• Apnea and Sleep Monitor
• Wearable fitness sensor device and Heart Rate Meters
• Others
Based on the service type, the global mHealth market is segmented as
• Wellness Service Market
• Prevention Services Market
• Treatment Services Market
• Diagnosis Service Market
• Monitoring Services Market
• Healthcare Systems Strengthening Solutions Market
Based on the therapeutic segment, the global mHealth market is segmented as
• Cardiovascular
• Diabetes
• Respiratory
• Neurology
• Others

Key Players: Medtronic Inc., Apple Inc., Sanofi, Mobistante, Inc., AirStrip Technologies, Inc., AliveCor, Inc., LifeWatch AG, Koninklijke Philips N.V, Jawbone, Nike, Inc., Omron Corporation, Johnson and Johnson, Bio Telemetry Inc., Withings, AgaMatrix Inc., iHealth Lab Inc., Qualcomm, AT&T, Cerner Corporation and Cisco Inc.

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