The accuracy of ambulatory blood pressure monitoring has been validated in a range of patients including young, elderly, pregnant and obese subjects providing the correct size cuff. Ambulatory blood pressure monitoring is safe and is not usually associated with complications. Ambulatory blood pressure device is a portable monitor worn on a belt connected to a standard cuff on the upper arm. The monitoring device uses an oscillometric technique to detect systolic, diastolic and mean BP as well as heart rate. The device is connected to a computer that generate a report on the 24 hour of average systolic and diastolic BP and heart rate.

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The ambulatory blood pressure monitors market is expected to gain steady traction in the foreseeable future as the personalized and portable devices finds application across a wide number of homecare settings with the easy handling mechanism. Manufacturers are focused on producing colorful, complete and self-explanatory graphics with variable cuff size for blood pressure monitoring.

Market Dynamics

The market is gaining significant traction due to rising prevalence rate of hypertension and cardiovascular diseases. In 2015, an estimated 1.13 billion people were living with high blood pressure worldwide, with the majority of them in low and middle-income countries. According to the World Health Organization 2016, blood pressure is estimated to cause 7.5 million deaths globally, almost 13% of all deaths. Moreover, rise in obesity and depression amongst all age groups also increases prevalence of cardiovascular diseases, inadvertently creating a conducive environment for growth of the global ambulatory blood pressure monitors market. Furthermore, increase in geriatric population would fuel the growth of this market.

Increasing prevalence of hypertension drives the growth of ambulatory blood pressure monitors market

Growing geriatric population and increasing adoption of unhealthy lifestyles, including alcohol consumption and smoking are major factors fueling market growth. This target population is highly prone to high blood pressure and are at risk of hypertension, in advertently driving demand for blood pressure monitors. As reported by the World Heart Federation, 970 million people worldwide suffered from elevated blood pressure in 2015. Of this, around 330 million people suffered from hypertension in developed countries, while the remaining 640 million were in emerging economies. Certain preventive measures accompanying regular monitoring of the blood pressure can make a significant difference in treatment of hypertension. The blood pressure supervision can be easily carried out with the use of wearable and ambulatory blood pressure monitoring devices, which will correspond to the growth of the global market. The market in Asia Pacific is expected to gain major traction over the forecast period, mainly due to favorable FDI policies in emerging economies such as India and China. However, high costs of the portable devices and unfavorable reimbursement scenario restrain market growth.

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Ambulatory blood pressure monitoring market is flourishing due to increasing awareness of portable devices for blood pressure monitoring

Rising demand due to wide spread awareness of personalized and portable devices for blood pressure monitoring system is the major factor contributing towards market growth. North America is the largest market for ambulatory blood pressure monitors followed by Europe. In North America, awareness programs related to hypertension have contributed towards increasing the growth of ambulatory blood pressure monitors market. For instance, according to National Center for Chronic Disease Prevention and Health Promotion, 2017, various campaigns such as Million Hearts, well-integrated screening and evaluation for women across the nation (WISEWOMAN), and Sodium Reduction in Communities Program (SRCP) were launched to reduce mortality rate of the population due to hypertension, which in turn increased the sale of portable devices for blood pressure monitoring in the U.S. The major players are initiating different methods to offer devices with accurate and reliable data so as to establish global market presence. For instance, Ultralite offers five different cuff sizes for extra comfort while ensuring accuracy in its device. The other features such as reduced air bag volume, conventional armband, and innovative prediction algorithms ensures hassle free operations by consumers.

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