WordPress is one of the most popular blog sites on the Internet today. It allows anyone with a valid e-mail address to create his or her own personal or business blog. For a small fee, you can purchase a WordPress account, which provides even more functionality for online marketing. When you sign up with WordPress, you gain access to several different templates and plug-in that allow you to customize your blog so that it fits in with your business website design seamlessly. Blogging can be a powerful way to create interest in your site and generate a higher volume of traffic without spending extra marketing money.

Give Your Business a Personality When you create a WordPress blog and update it regularly you have an opportunity to give your business some personality and character. An Internet marketing site can be relatively anonymous and faceless for the average web consumer. A blog, on the other hand, is something that gives customers a peek into the daily life of someone involved with your business. The informal design of a blog gives Internet consumers a chance to get to know the people who are behind the business better, which makes it easier for them to trust you and spend money on your site.

Interactive Elements Get Customers Involved WordPress offers several opportunities for your customers to interact directly with you and your company. They can create conversations by responding to posts that are related to things they are interested in. When you build a blog post you can provide more information than you would normally give on a regular web page. That extra info can contain links to images or product pages that your customers can click to access the materials you are discussing. WordPress also encourages visitors to share posts that they find interesting with other networking sites, which means free advertising for your company.

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