In fact, blogging should be one of your core essentials for media marketing, and you should make your blog an engaging, interactive platform.Establishing your blog as a social media draw may take three to six months of steady effort, but it will be well worth the effort. You may choose to hire social media marketing services to help with this very important process.

Additionally, social media marketing services are knowledgeable about using contests and sweepstakes to promote your website, and you should consider such promotions as part of your web marketing strategy. According to Jupiter Research, 80% of all web users have entered at least one sweepstakes over the past year, and more than 50% participate in contests once a month ore more. With sweepstakes, winners are selected randomly, and with contests, winners are selected through an official evaluation process.

If you want to limit participation to a target audience, then contests are probably your better choice. Say you own an independent bookstore. A short story contest lets you target people who love to write, and these people almost always love to read too. Then again, you could have a sweepstakes where you hold a drawing to give away a selection of top books in order to cast a wide net and attract people who haven't purchased from your site before.


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