It’s not that converting light to electrical pulses is rare; the mechanism has been used by many but not the way it’s utilized in the Eco-Drive. The technology – in plain words – catches light on a solar panel that transforms its energy to electrical energy and thereby stores them in appropriate storage units. The magic is, whenever it gets some light, it starts making and storing electrical charges – which means, your watch shall never stop. There’s very less chance of a regular urban guy staying in darkness for several months at a stretch, so once you settle on an Eco-Drive, you got a lifetime watch. It’s different whether you want several of them to go with your diverse sets of clothings and situations, but buying a watch once and for all, there’s hardly another choice than the Eco-Drive from Citizen.

CITIZEN Eco-Drive watches are renowned for excellence in their build, precision and their performance. It’s their great esthetically-pleasing, technical designs that make the Eco-Drive the most well-known of all Citizen innovations. Citizen brought it out to shoulder the responsibilities of cultivating positive changes and support the culture growing out of it. In an era of on-going evolutions, Citizen hones their craft further to walk steadfastly into the future of time-telling.

CITIZEN’s multi-cultural mindset can be detected from as early as its time of inception. Since then, it has promoted and fostered excellence in creativity, making the brandname synonymous to high-end horology. Citizen’s power to churn out technological innovations one after the other conveys some deep knowledge in the field and automatically draws respect from watch connoisseurs around the world. It’s made for the global Citizen, so the time and geographical barriers really don’t matter.

Citizen’s comprehensive manufacturing processes and facilities create individual components going into an Citizen Eco-Drive Titanium. The final assembly integrates these components to a flawless fit and finish, reached with the zeal of an artisan’s and an artist’s. This dual approach to watch-making is Citizen’s hallmark; they always offer something more for the price you pay. It helps them push forward technological boundaries - rather, possible boundaries of technology - and leverage acquired experience in exploring further new possibilities, through one, pivotal breakthrough! Merging this cutting-edge power technology with the beauty of design creation, it is an inspiring consequence for them who like to be at their best, any time. Better Starts Now from CITIZEN communicates this being-the-best belief to the world we created and know of and that brand and identity can unite on different grounds.

Citizen’s excellence and creativity made them take several revolutionary steps forward. These manifest from both their products and concepts and has readied many of today's consumer for tomorrow's environment. 21st century Art, in horological form with a NATURAL inclination towards a better environment.