According to Internet marketing expert Perry Belcher, even those who are not SEO experts should be aware of the basic definitions used in Internet marketing in order to be sure they are using the right techniques for maximum returns.

Perry Belcher is a web marketing specialist and an expert in methods used on the Internet to generate solid leads and close sales. According to Belcher, everyone who works in sales should be familiar with the basic terminology of Internet marketing to be sure that he or she has the right tools to succeed in this competitive space.

"Too many business people think that web marketing is something they pay someone else to do, so they do not need to know anything about the process," says Belcher. "Instead, business owners should take the attitude that they want to learn everything they possibly can about Internet marketing so that they can be sure they are doing everything possible to maximize their reach and sales."

In one of his latest blog posts at http://perrybelcherblog.wordpress.com/ , Perry Belcher offers insight into a "primer" of web marketing terms. "At a minimum, business owners and managers should know the meanings of the following: Impressions, which means the number of times an ad has been seen; PPC, or pay-per-click, a type of advertising in which the company pays for the number of time an ad is clicked; UV or unique visitors, the number of times someone at a particular IP clicks on a website; and CTR or Click Through Rate, the relationship between clicks and impressions. Additionally, it is important for business owners to understand how to calculate ROI or return on investment for each ad campaign they manage."

Perry Belcher, as seen at http://www.earlytorise.com/perry-belcher-sales-copy/ and http://www.slideshare.net/perrybelcher , offers a wide range of marketing strategies through his own web properties.

About Perry Belcher: Perry Belcher is a web marketing specialist, author and speaker who has helped many SEO marketers make the most of their talents. He has gained success as an Internet marketer in many areas of business and regularly hosts webinars, seminars and classes to share his marketing insights with others.

For More Information:
Perry Belcher
16400 Pacific Coast Highway Suite 218
Huntington Beach, CA 92649
(949) 494-0001
[email protected]
http://www.slideshare.net/perrybelcher
https://www.youtube.com/watch?v=EsRGfrztJ4g