Availing pay per click advertising and pay per click management services are the most elementary ways to reach a customer. As of 2009, the three largest search engines that are playing a part in the market are Google, Bing and Yahoo!

When you approach a pay per click advertiser to create a pay per click advertising campaign, you would also automatically know who the visitors to your site are. All you have to do is to pay for the clicks on your website that are drawn to your site from search engines, banner ads and links. You however do not have to pay for the impressions or for a person that is only a visitor to your site and not a successful click through on your link.

If you want to know what people are doing on your site and whether they have clicked through your link or not, you would have to use a tracking system called the click stream analysis. The information will help you to know what action to take next.

Before you approach a pay per click management agency, it is imperative to understand their various approaches to starting a pay per click advertising campaign.

Quality is more important than quantity

Traffic that is well targeted is called “quality” traffic and this implies that your visitors are either looking for what you advertise or they are local customers, that have just clicked through your link to buy a product.

Use tracking to evaluate your pay per click campaigns

When you use a tracking service, you can find out which keywords brought your site more visitors, which advertising copy was more effective and which search engine brought you results, helping you determine the conversion rate and set your goals.

Let your tracking system tell you about the quality of your traffic

Low quality traffic can jam up your servers and spike your traffic, leaving you frustrated. It is also a waste of time, money and efforts. It is worse when your link is in the form of a pop-up. In such cases, a tracker will tell you which country the visitors to your site come from, whether they click through or not and whether the visitors to your site have come from a special keyword link to your site, which is called phrase matching.

Buy your advertising traffic from vendors

You can purchase links from many sources including from the search results from search engines, which is called a “content network”. You could also go to special pay per click advertising vendors.

Starting your pay per click campaign

A good thing to do would be to run a few pay per click accounts and run your campaigns, after which you could compare your results to know what you want to know. Alternatively, approach a pay per click advertiser or advertising management agency to get the work done for you.

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