The charm of CHARMES natural gemstone jewellery is simply overpowering, as the growing number of patrons will attest to. CHARMES is an online jewellery store based in Jaipur and serving entire India and 7 other countries around the world with same intensity, efficiency and commitment. Though these are early days for the online jewellery store, it has perfected the art of jewellery design and never fails to display the same. CHARMES creates charming jewellery with the commitment to the established industry standards, the latest global design trends and the buyer’s pocket, making it one of the fastest growing online jewellery stores in India.

Replying to a query related to Charmes’ product selection, one of its executives recently stated, “CHARMES is an offshoot of Star Lanka, a revered gemstone wholesaler with global stakes. The relationship has rendered us the kind of lapidary skills, valuation competence, innovative spirit, pro-customer approach and quality focus required for survival in an increasingly competitive business scenario. The traits reflect optimally in our product selection, making it stand out from what the market has been dishing out to Indian buyers for over a century. We are here to make a difference through enticing designs, superior quality and mind-blowing variety.”

CHARMES is home to a staggering variety of jewellery pieces, including rings, earring, pendants, necklaces, bangles and bracelets embedded with certified gemstones like ruby, emerald, sapphire and tanzanite. In fact, CHARMES is the first brand to introduce Indians to certified, natural gemstone jewellery. It has the facility, equipment and workmen to create impeccable pieces of art featuring latest designs inspired by the global designer brands. This is in contrast to most other jewellery stores fixated on outdated, conventional designs. Best of all, the online jewellery store follows a competitive pricing, allowing quality jewellery for all budgets.

Offering information on the Ruby rings on offer, the executive further stated, “Ruby has been a gemstone of desire across ages and cultures. The appeal of the gemstone rests on key factors like rarity, aesthetics and ability to keep negative energies at bay. At CHARMES, we have taken the onus of accessorizing Indians with authentic, certified rubies sourced from top miners globally. Our rubies are available in the purest form for we do not treat them to control prices. Instead, we prefer to polish them with precision and accuracy to increase their brilliance.”

CHARMES is currently featuring an exclusive collection of Ruby rings carrying BIS certified gold. The ruby embedded rings are available in multiple colours, shapes, designs and price points to bring in suitability. As the online jewellery store also provides Certification of Authenticity with each ruby ring, buyers can buy with complete assurance. CHARMES also ensures transparency by providing information on Ruby ring price in India upfront through the official website and a dedicated customer support.

About CHARMES:

CHARMES is an online jewellery store founded in 2017 as a subsidiary of Star Lanka. Since then, it continues to delight buyers in India and 7 other countries with handcrafted, natural gemstone jewellery pieces, including rings, earring, pendants, necklaces, bangles and bracelets. Thanks to CHARME’s transparent ways, knowing Ruby price in India is not a hassle anymore.