Despite being a new entrant to the online jewellery niche segment, CHARMES is steadily progressing for reasons not far to seek. CHARMES is bringing to India the finest quality natural gemstone jewellery featuring latest designs inspired by the global designer brands. The online jewellery store keeps mark ups low, ensuring certified gemstone jewellery for all budgets. It backs the entire product range with friendly service, fast delivery and easy returns for a seamless and rewarding experience. As an offshoot of Star Lanka, CHARMES inherits lapidary skills, progressive mindset and a customer savvy, which also keeps it competitive.

Replying to a query related to Charmes’ product selection, one of its executives recently stated, “CHARMES is here to entice buyers with a blend of quality and variety. We are home to an array of rings, earring, pendants, necklaces, bangles and bracelets. We embed our jewellery with authentic, certified gemstones, including ruby, emerald, sapphire and tanzanite. Each jewellery piece is handcrafted to perfection by skilled professionals with attention to detail and evolved style sense. Given our extensive product range, the buyer may be spoilt for choices. We keep them covered with round the clock customer support staffed by friendly professionals.”

CHARMES is an exception to the norm in more ways than one. While competitors are refurbishing age-old designs, the online jewellery store prefers creating modern and elegant designs that go well with the discerning millennials. Modifying or treating gemstones to control prices is the norm in the industry. Here too, CHARMES charts its own course. It polishes gemstones with great care and precision to enhance their brilliance as per the respective mineral properties. The online jewellery store beats the convention yet again with a lifetime exchange warranty on each product, wherein, it is ready to accept returns at any time without asking for reasons.

Offering information on the gemstones on offer, the executive further stated, “CHARMES is a subsidiary of Star Lanka, which is a credentialed Thailand based gemstone wholesaler serving the world. As such, we are in a position to offer the widest selection of authentic gemstones to everyone – be it a self-healing practitioner, jewellery designer or gemstone enthusiast looking for something special. We bring gemstones in their natural form backed by certifications from the leading independent, global certifying bodies. Typical of our offerings, the gemstones also comes at competitive pricing, and with lifetime exchange warranty.”

CHARMES also has inherited the art of order fulfilments and drive for transparency from its parent company. The online jewellery store offers all details on gemstones online in India upfront to keep unpleasant surprises at bay. Moreover, CHARMES maximises savings with a variety of money-saving perks, such as free India wide shipping. The client can also realise up to 40% discount provided he/she subscribes to the online jewellery store’s newsletter featuring frequent updates on upcoming sales and the latest products.

About CHARMES:

Since the year 2017, CHARMES has been operating as an online jewellery store based in Jaipur, Rajasthan that serves entire India and 7 other countries. It is known to carry a broad line of handcrafted, natural gemstone jewellery pieces, including rings, earring, pendants, necklaces, bangles and bracelets. Given its customer-focused approach, CHARMES is rapidly emerging as the best gemstones online store in India.