The foreign music videos have been greater than our locally made ones. Despite hits for example: Nico Mbanga (Sweet Mother), Osita Osadebe (Osondi Owendi), Oliver de Coque (Boni boni identity), Mandy Brown (Taxi driver), Onyeka Owenu (1 Enjoy), Lorine Okotie (His appreciate is that medicine), Charly boy (Ahead of Before) Chris Okotie (ABC), Evy Edna Ogoli( Content Birthday), Felyx and Mozes( Cost-free), Felix Liberty(Ifeoma), Stella Monye (Nigeria go survive), as seen in one of my articles "The blossoming Of your Nigerian Music Industry", artistes failed to create the preferred effect within the International scene, primarily based amongst other issues around the colossal deficient video good quality account.

The 90's era was not drastically greater than the 80's, probably the mid 90's when the genre of music towed the path of rap / hip hop plus the use of our local parlance in songs started to create the music business far more entertaining as opposed to the 80's. The Treatments (Edris Abdulkareem, Eddie Montana, Tony tetwila) keyed into it and became the rave in the moment at that time. Plantation Boyz (Tu face Idibia, Faze, Black Face) had been extraordinary and soared to greater heights before the group split. The launching of Tu face Idibia's solo profession with his hit track "African Queen" catapulted him to the top rated. Most Nigerians liked his initial video, but unfortunately he had to re-shoot a different in compliance with all the path of a preferred foreign music Tv channel. Style Plus's "Olu Fumi" also had a nice video in comparison with numerous that stormed our Television sets. Paul Play's hit song "Angel of my life" also had a cool video.

Possibly, the turning point for the producing of superior excellent videos stems in the stable of P- Square with all the video for their hit song "Do me" which was shot in South Africa. The video undoubtedly hit the International normal mark with several music inclined Television shows in Nigeria, constantly showing it. Artistes challenged by the solid production began to travel South Africa, USA, and parts of Europe to shoot videos of their songs. In addition they featured white skinned ladies dancing in the videos. Most top rated artistes patronise directors that have carved niches for themselves within the art of creating excellent videos. Tops on the list are DJ Tee, Clarence Peters (CEO of Capital Hill) and Bobby Hai.

The rise of Cally Ikpe's "Nigerian Music Video Awards" (NMVA) and Sound City Music Video Awards (SMVA) aimed at rewarding artistes with leading notch videos have also contributed to the rise of excellent high-quality productions. Besides, artistes that have fantastic videos have quick access to enjoy airplay on MTV Base, Channel O and other International music channels, opening wider, the doors which have a tendency to give them access to fame and fortune.

Great, inventive videos are catchy and draw consideration towards the artistes and obviously, the director. High-quality music videos which have made waves in Nigeria and in some cases beyond contain but not limited to: P- Square (Do me, Roll it, Ifunnaya), Dare Art Alade (Not the girl, Much more), Tu face Idibia (If like can be a crime), Kel (As well fine), Keffi (kokoroko), Naeto C (Kini major deal), Bouqui (Take you away), Infinity (Olori oko), Asa (Fire on the mountain), TY Bello (Green land, Ekundayo), Gino (No be God), Djinee (Lade), DJ Jimmy Jatt (Also a great deal ft Sasha, Blaise, kemistry, Bouqui), Alabai (Voice of God), Mo hit all stars (Pere), Omawunmi (Within the music), Nikki Laoye (Under no circumstances felt this way), Steel (South African girl).

Nigerian music videos have surely helped artistes to clinch international bargains / awards and are getting better daily. The duo of P-Square clinched the KORAH awards held in 2010 at Burkina Faso for the "Artiste of your year" category. The twins went house with all the jack pot prize of $ 1 million!.