The latest news for social media marketing companies UK is how Elon Musk intends to boost Twitter's subscription revenue. The platform is now informing social media marketing companies that they will have to sign up for Twitter Blue or Verification for Organisations to continue running adverts in the application. The email was sent out to Twitter advertisers to inform them recently, with Cartoozo being one of the social media marketing companies UK to receive the email.

The change means that companies will need to pay Twitter $8 per month for Blue Tick or $1,000 per month for Verification for Organisations. Businesses that already spend more than $1,000 per month will receive gold check marks automatically. The cheapest option is to purchase Twitter Blue for business, costing the business an additional $98 per year, though this is not going to have a major impact on a business's annual marketing budget.

When doing this, businesses receive a certified blue tick on their account, improving legitimacy within the application. This means the blue tick shows that it has been paid for, concerning companies that have the blue tick already, which was a sign of trust and authority. This could result in a negative stigma and not communicate the trust it did before.

Ben Cooper, the Sales Manager at Cartoozo, a leading social media marketing company UK, said “The concern is that the Blue Tick can now be purchased by anyone, there will be no checking process. This means anyone can register their brand name and get a blue tick. Twitter has now added impersonation defense elements to the Verification for Organisations package. Accounts will be monitored for changes, especially profile pictures, display names, and user names. They will be flagged if they feel an impersonation has been carried out.”

Ben Cooper, went on to say “At the same time, Verified organizations will receive premium customer support at $12,000 per year, or $1,000 per month. Twitter Blue will not offer the same benefits of protection and bonuses for small to medium businesses that use Twitter for their advertising. Numerous small to medium-sized businesses use Twitter daily and are the biggest spenders on the app, equating to approximately $150 million in spending in the first quarter of 2022.”

The social media marketing team at Cartoozo is updated with this latest news and is on hand to provide clients with comprehensive advice and assistance when it comes to their social media marketing campaign in 2023.

About Us: Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com/.