Search Engine Optimisation (SEO) is a constantly changing landscape and this is no surprise. New changes are being introduced throughout the year for the past few years and in 2023, we are seeing more changes than we have in previous years. SEO is constantly adapting with new changes being released to optimise websites to help them achieve success in search engine results pages (SERPs).

One of the changes that search engine optimization companies are keeping a close eye on this year is content quality. Content has been king for many years and is still a large determining factor in a website's ranking success. Content needs to be original and high quality. Many business owners are not sure what quality content means. An SEO campaign is not complete without high-quality content that is useful and relevant.

Local SEO continues to be imperative in 2023, according to Cartoozo, a search engine optimization company in the UK. “Local SEO has become more important than ever before,” said Ben Cooper, the Sales Manager at Cartoozo. “Content that includes local SEO helps companies compete on an even playing field, even competing against international companies.”

The EAT rule continues to play a pivotal role in all SEO campaigns today. EAT, which stands for Expertise, Authority, and Trust, helps companies increase their ranking in search results. Google uses EAT as part of its evaluation process. At the same time, companies need to focus on their user experience when it comes to the development of websites. Google implemented its Page Experience Algorithm in 2021, which uses several user experience signals, including core web vitals. It was first introduced to mobile devices in 2022 and has now been moved to desktop websites.

Ben Cooper from Cartoozo, went on to say “User intent has also become an important SEO focus in 2023. In addition to machine learning components and ongoing updates from Google, they have shown their commitment to user experience. Therefore, Google pays close attention to the mobile indexing and ranking of website pages. Mobile experience continues to be essential and more important than in previous years.”

About Us:

Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit http://www.cartoozo.com.