Companies tackling their link-building function often fail, according to Cartoozo, a leading affordable link-building packages UK company. There are many reasons why companies are not succeeding when it comes to building high-quality links each month to drive their business forward in a competitive online marketplace.

The biggest mistake brands are making in 2023 is not focusing on their link-building needs. Link building is an essential part of any successful search engine optimization (SEO) campaign and it needs to be done manually, ensuring that the company only receives the finest quality links to ensure long-term success.

Selecting keywords is another mistake companies make when it comes to their link-building initiatives with many struggling to find the right keywords to help them reach their audience, boost brand visibility and achieve success. Many brands simply leave their links to chance, with many thinking their links show up by chance. Link building takes time and dedication with careful monitoring to ensure that the company only receives the finest quality backlinks, helping them prove themselves as an authority and trustworthy to the top search engines, in turn increasing their ranking in search engine results pages (serps).

Ben Cooper, the Sales Manager at Cartoozo, said “One of the biggest mistakes we find with clients that have been handling their link-building solutions is that they use the wrong tactics and attract the wrong links. There is a big difference between quality and scale and many companies get this wrong. Link building should be looked at as a sliding scale with various tactics that can be used to secure the finest quality links that are relevant and successful.”

Cartoozo, a multiple award-winning digital marketing agency in the United Kingdom has a proven reputation for its affordable link-building services with an experienced and dedicated team of experts that use manual link-building tactics to secure the finest quality links to ensure the best results.

The company's expert team stays updated on the latest trends, ensuring clients receive first-class and current services, while offering their services at affordable prices, catering to small to medium-sized businesses throughout the world.

About Us: Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com/.