Jonesboro, Arkansas - July 11, 2017—The technology and availability of internet access has definitely helped students, researchers, businessmen, ordinary citizens and even strangers across the world to connect with each other in real time. Gone are the days when sending a message had to take 3 months before one would be able to receive it, gone are the days when you have to watch a movie yourself to see if it’s good and now it’s just a tap away to see if the reviews are good, and gone are the days when you have to wait at long lines in checkout counters to be able to purchase products in a store or mall—now everything is just a tap away from your smartphone.

Shoppers nowadays now prefer shopping at plus size boutiques online stores especially because of its convenience and money-saving tactics. One article written by Eli Blumenthal for USA Today confirms that, “The companies' fifth annual survey of e-commerce shoppers — individuals who made at least two online purchases in a typical three-month period — found 51% of their purchases were made online (excluding grocery shopping), an increase from 48% of shoppers in 2015 and 47% in 2014. An estimated 40% made at least four to six purchases online, while another 40% made seven or more. The results come amid a tough time for traditional retailers, with many big name outlets, including Nordstrom, Macy’s, Kohl’s and J.C. Penney, recently posting disappointing quarterly results. Sales at stores open at least a year, a key metric for measuring the health of the retail companies, were only up slightly at Target and Walmart. Meanwhile, sales at Amazon were up 28% in the recent quarter to $29.1 billion.”

One demographic that is dramatically affected by this are women who have plus size bodies. Realistically, it is much more practical and convenient for them to shop at plus size boutiques wherein they will be able to find articles of clothing that truly fit their size, taste, and most especially, style. With easier return policies, faster delivery services, and free shipping offered by most websites have ultimately encouraged the consumers to shop at plus size boutiques online instead.

Plus size boutiques not only offers the advantages mentioned previously, it also offers discretion needed for women of plus size bodies to purchase intimate lingeries, certain tops, bottoms, outerwear and such without having to face the scrutiny of the people surrounding them like the usual scenario when one goes shopping at the brick-and-mortar counterpart of online stores.

Years ago, the thought of online shopping would have frightened most consumers however time does change therefore, the “feel-and-touch” experience that was supposed to be the irreplaceable factor of shopping in physical stores has been beaten down by the tap of a person on his smartphone screen to add a product to the cart.