At the world's top Marketing conference, MADCon, BTB Venture emerged as a leader and awarded as top Marketing agency across Europe & Asia Pacific. We addressed keynote sessions on Revenue Operations.

Every leader should ask these 15 Crucial Questions to Turn Marketing from a Cost Center to a Revenue Generator.

1. Is your organization implementing RevOps? (Revenue Operations - where Sales; Customer Success & Marketing team do not have any perennial disconnection)

2. How’s the team structures: a. Silod, Multiple level of reporting with many objectives b. Agile blended teams with one common objective

3. What’s the budget method: a. Affordability, Revenue sharing b. Objective-based

4. Frequency of the meetings/ reportings between RevOps teams (Sales, Marketing, Customer Success) - a. Daily b. Weekly c. Monthly d. Quarterly

5. What are your buyers? personas? E.g. Ideal size of your customers

6. What kind of prospects do your sales team target? a. Orgs with a clear & established demand b. Agile orgs that have emerging demands

7. What sort of initial information sales reps gather? a. What need is the customer seeking to address? b. What unrecognized needs customers might have?

8. When does a sales rep engage with the prospect? a. After a customer gets into trouble b. Before the customer has pinpointed the problem

9. How does the sales rep initiate the conversation? a. Ask about customer’s need & look for a hook for your solution b. Offer provocative insights

10. How does the sales rep direct the flow of information? a. Ask questions so that customer can steer you through it’s purchase process b. Coach the customer about how to buy and support it throughout the process

11. On which factors, your research is dependent on: a. Forrester, Gartner kind of subscriptions b. In-house Analytics & Market Research team

12. For marketing execution, what’s the roadmap: a. Top of funnel demand generation, nurture paths b. End-to-end buyers, Journey mapping

13. For Customer Success, what’s the fit: a. Top of funnel view b. Complete customer experience view - a collaboration between Marketing, Sales, Customer Success & Product team

14. Which data points your sales team access? a. Predicted Satisfaction Scores b. Reminders to connect with customers they lost touch with c. Internal & external network size in comparison with benchmarks in their local areas d. Recommendations on how to grow their customer networks e. Time spent with each of their customers as compared to addressable market f. Top internal collaborators and reminders to connect with other sales roles that are also working with their customers

15. The strategic roadmap your sales team has: Traditional or MicroMarket?

View the highlights of the Keynote session of the World Marketing Conference here.