According to HSBC research into retirement trends, Australians expect their savings to last just 11 out of 21 years in retirement, even if they reduce their living expenses by up to one third.
 
These are not great statistics for the large amount of [b]baby boomers[/b] hitting retirement age; many are now looking for ways other than national superannuation to make sure they have enough to see them through post-employment.
 
[b]Brett McFall[/b], internet marketing expert and best-selling author, has definitely noticed an increase in over 60’s showing interest in learning how to [b]make money online[/b]. In fact, to cope with demand, he's just opened Australia's first school of internet marketing. 
 
"I've definitely seen a change in my clientele recently," says McFall. "More baby boomers are coming through my door deciding that a second income is going to be necessary to get them through retirement comfortably. They realise that inadequate planning, a preference for short-term saving, and an underestimation of the cost requirements in later life has meant they are going to have a shortfall if they don't start looking at alternative streams of revenue.”
 
And McFall is really enjoying working with this demographic. "This over sixty market is great to work with. They're not afraid of hard work and they are happy to follow a formula to get results. We're seeing a lot of them doing really well at what we teach. They really understand the concept of starting up something which you only have to create once and which generates anything from $50 to $5000 extra a week, depending on how much effort and time they want to put into it."
 
One of his favourite students, a grandmother in her late fifties, Judi Jaques makes anywhere from $9000 - $29000 a month and had no internet or marketing experience previous to attending a course. "I just taught her how to find hot niche markets and how to set up simple little websites that give that market the product it's looking for - especially ones that revolve around information. It cost her very little and she outsourced the majority of the work."
 
McFall says Judi’s results are exceptional, but some people just learn how to increase their revenue by around $50 -$100 a week and this helps them significantly to go from struggling to comfortable in retirement. "That extra $100 a week can mean groceries are covered and super will cover the rest. It's so rewarding being able to help them find that security."
 
McFall, author of [b]How to make money while you sleep[/b] has shared the stage with the likes of Donald Trump, Richard Branson and Tony Robbins. These renowned international business speakers often use him as their '[b]internet guy[/b]' as he went from earning $35,000 a year to over $500,000 when he figured out the ins and outs of online marketing. Not bad for a business where he sets something up once and leaves it to generate profit.
 
"I'm so pleased we're seeing this increase in older people realising the internet is a really low-risk way to make money. I've been speaking about this for a long time but previously people thought internet marketing just sounded like a scam. It's certainly not a get-rich-quick scheme where you don't have to do anything. It does take some work, but the rewards can be huge and can reduce financial worries in retirement significantly."
 
[b]About Brett[/b]
[b]Brett McFall[/b] makes online business easy and fun. He’s the founder of the Online Marketing Centre, Australia’s first school of internet marketing. LIVE Classes are run weekly to show people (in particular the [b]baby boomer[/b] generation) the ins and outs of starting an online business. For more information, visit [b][color=#0000FF]http://www.brettmcfall.com/[/color][/b]
 
[b][u]References[/u][/b]

[b]News.com.au[/b] - [color=#0000FF]http://www.news.com.au/finance/superannuation/theres-still-time-for-baby-boomers-to-cash-in-on-their-superannuation/story-e6frfmdi-1227172922436[/color]
 
[color=#0000FF]http://www.news.com.au/finance/superannuation/baby-boomers-to-work-into-80s/story-e6frfmdi-1226769073673[/color]
 
[b]HSBC[/b] - [color=#0000FF]http://www.about.hsbc.com.au/news-and-media/australians-face-a-13-year-shortfall-in-retirement-funding-hsbc-research[/color]