Successful marketing involves understanding the evolving consumer perceptions, keeping in line with the current trends. Today, branding forms a significant part of the marketing strategy in any industry, including eBooks and audiobooks.

Authors and writers need to pay close attention to how they brand themselves if they want to build a lasting reputation in their genre. One of the biggest mistakes many authors make is to think that branding begins after they have written their book or have been published. Rather, the process of establishing a strong brand begins as soon as the idea begins to take root. This will give the author enough time to establish their brand which works in their favor when their book is ready to hit the stands, as they have a built-in base of loyal fans.

Given below are few steps to help authors get started on building their brand.

- Determine the stand-out quality

Brand is all about personalizing the exclusive benefits for the readers. For this the writer needs to start by answering the basic question, what do they want to be known for? This includes considering factors like the type of stories they want to tell, the style of writing they want to develop, the kind of readers they want to attract, the passion and purpose with which they want to serve their followers.

- Maintain consistency

Once the author determines the feature that is exclusive to them, the next step is to project it across to the target audience and make them aware about it. Readers need to see consistency in what the author communicates in order to gain their trust. Hence, whatever feature or quality the author wishes to highlight should be the same across all the platforms they use to engage in with their readers.

- Find a common thread in all activities

The author might choose to write for a broader niche in their genre. And, this can make it difficult for them to brand themselves. However, the trick is to find a theme that can act as an umbrella under which the different writings can fit into. Doing so will help strengthen the brand with every published work.

Once the author has established a brand that resonates positively with their target audience, it becomes all too easy to attract positive testimonials on sites like Mediafaze, that boast of a huge list of subscribers.

Mediafaze not only offers benefits for their existing subscribers, but also offers a free trial period for the first-time subscribers. With Mediafaze, readers can gain quick and easy access to a whole virtual library right at their fingertips from any of their devices. Visit mediafaze.com to know more.