"Frozen yoghurt' is now a household name in India. This dairy product, better known as 'dahi' has always been a part of our healthy and balanced diet for ages. Now, this tradition has taken a new avatar, and is preferred as frozen and flavoured yoghurt. The tangy combination of ice-cream with probiotic yoghurt is rapidly finding flavour among Indians.
Frozen Yoghurt is sweet, fruity, chilled and has less fat at the same time. It is considered good for the digestive system because of its coolant properties. Interestingly, it has extremely low calorie content and thus people don't feel guilty for having something sweet. Frozen yoghurt, typically, has only a third of the calories a premium ice cream contains. Frozen yoghurt can either be a dessert or a meal substitute. It can either be consumed plain/flavoured or with toppings. Indians have been consuming dahi for centuries, so the concept of frozen yoghurt is not alien to them.
According to recently published report of Bonafide Research “India Packaged Yogurt Market Outlook 2018”, frozen packaged yogurt market was growing at a CAGR of 17% over three years. The frozen yogurt market in India is growing, because people are increasingly becoming health-conscious and have the willingness to try something new and trendy.
The growing health consciousness in society as a result of globalization and the growing threat of lifestyle diseases because of poor food habits has encouraged people to opt for healthy food choices. The increasing disposable income has also played a vital role in the shift of this new trend. Several health-conscious mothers and youngsters are switching to frozen flavoured yogurt from drinks or ice cream. Many Indian companies and foreign brands are fighting to be on the top of the ladder of this new culture.
The existing but quickly emerging frozen segment includes retail service brands like Cocoberry, Red Mango, Kiwi Kiss, and YogurBerry, which sell frozen yogurt through their exclusive standalone outlets stocking their respective brands and signature flavors. More varieties of flavored yogurt are offered by dairy brands to tap into the frozen yogurt market. The retail service outlets are using modern trade institutions like colleges, schools, office canteens, airports, five-star hotels, and independent kiosks, apart from traditional spaces such as malls, high streets, and popular markets, for tapping their target consumer group.