The largest chicken chain across the globe has planned to distribute more than 3000 sunscreen bottles for free around the globe. The product smells like fried chicken and protected by SPF 30. Most of the sunscreens always smell like lotion or cream. So we decide to make it smell like fried chicken this time.

The concept is completely fresh and people are eager to know about the product more. However, KFC has put a limit of single bottle for every household. This is promotional trick by the Company where marketers always try to find out more innovative ways to extend its summer campaign.

When we were planning for something different during this summer campaign – someone said sunscreen and we make it live. This scent brings childhood memories and it will surely rock the international market. Also, it evokes sense of distinctive smell that surely works wonderful for international market campaigns.

It was unbelievable but trick got really viral in few days only. This marketing trick is best example of powerful minds where you can rock your brand without using social media network or internet. This is truly said that becoming successful does not demand for huge investments but a powerful idea that could be transformed into reality.

The other rocking idea by Company was valid KFC coupons codes that were utilized in past days. Coupons make your food treat in budget and you can enjoy more food in decided budget. When KFC discussed with common people about the sunscreen then they replied that scent is quite different and it was not experienced earlier. Few people replied that it smells as it was intended – fresh fried chicken.

The brand is planning to introduce more variations and completely new marketing tricks in near future to attract more visitors to the food store. The brand has been promised to release similar products and more valid KFC coupons codes in near future too. The brand also requested customers to share their feedback, expectations or suggestions. It may help the brand in planning their next campaign.