Oris Movember Edition


Posted October 29, 2018 by bizcom20

A ‘Mo’ment in time - Oris joins forces with Movember once again to bring positive change to men’s lives.

 
The state of men’s health is in crisis. Today, 5.6 million men are living with or beyond prostate cancer. Testicular cancer continues to claim young lives. Every year, 500,000 men take their own lives – that’s one a minute. On average, men die six years earlier than women.

Too many men are dying too young. It has to stop. This year, Oris is partnering again with The Movember Foundation, the world’s leading men’s health charity, to raise awareness of these important issues, and to raise funds in support of the charity and the projects it funds.

Through the Oris Movember Crew and through sales of the new Oris Movember Edition, Oris has set a goal of raising CHF 100,000 for the charity this autumn. Oris is inviting customers, partners, journalists and friends of the brand to join us. Whether you grow a ‘Mo’, take part in a shave-down, or buy the watch, there’s a part for everyone to play.

Oris, one of the few remaining independent Swiss watch companies, first worked with Movember in 2017 as part of its vision to bring change for the better and to behave in a socially, economically and ecologically responsible way. Last year, Oris raised CHF 45,000 for the charity, a figure it aims to more than double in 2018.

The Movember Foundation was founded in Australia in 2003 with a mission to ensure men live happier, healthier, longer lives. In the years since, more than 5.5 million men and women – Mo Bros and Mo Sistas – have taken part in Movember across 21 countries. To date, the charity has funded more than 1,200 men’s health projects. Its goal is to reduce the number of men dying prematurely by 25 per cent by 2030.

‘As men, we don’t talk about these issues often enough – and often not before it’s too late,’ says Oris Chairman Ulrich W. Herzog. ‘Oris is passionate about bringing change for the better and to improving men’s lives, and we’re delighted to be supporting the inspiring mission of The Movember Foundation.’

The Oris Movember Crew - Introducing a global movement, led by three inspiring men.

As part of its support of this year’s Movember, Oris is introducing the Oris Movember Crew, a global movement led by a trio of incredible men whose work is changing men’s lives all over the world. Oris has invited Dr Johannes Wimmer, Miguel Gutierrez and Scott Poynton to be the international faces of the crew. Each is motivated by the belief that things can and should be done better.

This autumn, they’ll be supporting Oris’s Movember campaign through YouTube, social media and their own activities, and by joining Oris in London for the October campaign launch. Together, their ambition is to help Oris raise awareness of the men’s health crisis we face today, and to encourage people all over the world to join in fundraising activities.

‘You don’t have to be rich, you don’t have to be famous and you don’t have to have a huge social following to make a difference,’ says Oris Chairman Ulrich W. Herzog. ‘You just have to step forward and do something. It starts with each one of us. It’s an honour to launch the Oris Movember Crew and to be working with these men on this year’s campaign. I’m hugely excited to see the impact the Oris Movember Crew will have as we look to beat this year’s fundraising target.’


Modern medicine - Dr Johannes Wimmer’s YouTube channel adopts a lighter approach to taking men’s health seriously.

Where are you based and what do you do?
I’m based at one of the main hospitals in Berlin. I focus on mental health and post-traumatic stress disorder (PTSD), and I work in ER. I also run the YouTube channel Dr. Wimmer, which is about making men’s health more accessible.

Men have always been bad at going to the doctor – why?
Men, or more precisely boys, come into contact with doctors in a very different way to women. Teenage girls visit the doctor due to the physical and hormonal changes they experience – that gives them the chance to ask questions beyond the menstrual cycle etc. By comparison, boys are only, if ever, seen for developmental checkups. Men also tend to focus on the functional aspects of the body: if a function ceases to work, they visit a doctor, but sadly often not before the function is fully lost.

Is men’s attitude to their health changing?
Yes, but we’re still a long way from detecting physical and mental problems in men at a very early stage. The rule of thumb is: the longer you wait the worse it gets. And if you’re not careful, you reach the ‘point of no return’, where you’ve missed all the options for treatment.

How do we communicate men’s health issues better?
It has to be more appealing to men. There’s a German saying: the bait has to be delicious for the fish, not for the fisherman. We’re still communicating from and for the perspective of medical professionals, not the target group.

How do you use YouTube to raise awareness of men’s health?
I want men to engage with and understand complex issues – so I make things simple and direct. And then I make sure what I’m saying feels like a conversation, not a lecture.

Can you think of an example where your influence has changed lives?
Many! Every single message I receive, people point out that I nudged them into visiting a health professional, or into engaging with their own health and focussing on a healthier lifestyle...

Have you been personally affected by men’s health issues?
Yes. My father passed away just shy of my fifth birthday. He was living a typical ‘male life’ in the 1980s: working two jobs to pay for the house and providing for the family – simultaneously doing little physical exercise and eating unhealthily.

What advice would you give to men about their health?
I try not to give general advice as it has little to no effect. What I can do though, is to encourage men to talk about their goals and to engage with their own problems and think about how to solve them, and to consider their own health directly.

What does being in the Oris Movember Crew involve for you?
I’ll be talking to men in a dynamic way about how their lifestyle and attitude can have a positive effect on their health. I want men to see the rewards, rather than to think of health as being a boring and bothersome issue.
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Last Updated October 29, 2018