Kuala Lumpur

Digital marketing through online advertising is one of the most important strategic initiatives for businesses. If your business has no web or digital presence, you’re missing out on countless opportunities to meet your target audience.
Because in modern times consumers always do research before purchasing anything. Thus, many people rely on the internet for information about the products as consumers like to be educated about their purchases. Online Advertising in digital marketing services in Malaysia today is mostly content-based. More than ever, it can be contextual, relevant, targeted, and helpful in ways they never could before. Because the online advertising landscape is changing day by day and it is important when it comes to being competitive and relevant within your industry. There are a plethora of ways to advertise your business online and strategically. It can be Facebook, Twitter, Instagram, Linked In, or Pinterest. SEO marketing and PPC advertisement are extensively adopted strategies over the last few years.

Video Marketing

In the modern fast-moving scenario, to attract the target audience, short and quick videos get quicker responses than texts. Business posts with a visual aid such as an infographic, gif, or short video receive more engagement than posts without them which invites more potential customers.

Be it educational, entertainment, motivational, or any life-saving genre, live and recorded both forms of videos

Gains

All social media platforms like Facebook, Instagram, and LinkedIn, are boosting video content to improve reach and engagement and thus rank higher in search results.
Videos are more memorable and attractive than text or images. Adding a video, or in some situations, even just the word "video", increases conversion rates highly.
Videos can effectively spread a message in a very short time and also create an emotional connection with the masses.
The video format conveys so much information to the viewer, with complete flexibility of style, tone, and message that can improve business expansion.

Loses

It is a very time-Consuming Production. It takes longer to plan and produce a video than to deliver other types of marketing content. Video production has to go through several stages before completion.
To get the video content seen by the maximum number of people, well-scripted captivating content is very important. Otherwise, many people will likely choose to skip ads.
Creating high-quality video content depletes time, money, and skill.


Audio marketing

Often, businesses oversee the capabilities of audio and video marketing. Popular forms of audio marketing to reach potential customers are radio, podcasts, and virtual assistants. Amazon and Google have dominated virtual assistance and other marketing forms with their respective home assistants.

Since the Golden Age of commercial broadcasting, Radio has been customers' favourite choice of entertainment. Audio marketing is much more widespread today as it includes podcasts and smart home assistants like Google Home or Amazon Alexa. audio marketing will prove to be a big sales opportunity for your brand if you understand the habit and choices of the audience.

Gains

Be it radio or podcasts, audio marketing offers a convenient medium for on-demand and on-the-way service for a busy audience.
Unlike video marketing, audio marketing or podcasts is easier and cheaper content than video.

Loses

Multitasking listeners can get busy and might not take the relevant step to go for the advertisement.
Marketing via smart home assistants is still in the experimental stage and advertisements might not connect to a potential customer.

The very first step to successfully running your business with digital marketing services in Malaysia through digital or online marketing is to specify the target audience. Then you should create attractive content to make people glued to your web page. The most useful tool for initial marketing convenient to you is social media. You can accomplish it through SEO and audio-visual marketing.

BITQuest, a leading digital marketing agency in Malaysia is working successfully to grow many businesses by improving their social media presence, with a team of professional marketing strategists. To know more about their work and grow better with BITQuest,
Please visit the official website https://www.bitquest.net/