Customer Satisfaction – Yes, matters a lot. There’s more to customer satisfaction than customer service. The most pleasant experience with a person can’t make up for bad food, faulty products, or shipping delays. There are several reasons – 7 of them are here – that influence a customer’s decision to return or move on. The customer is always right, right? Well, that’s what the playbook for any successful business says. Satisfying customers may seem like a no-brainer, but the methods and psychology behind securing a loyal following takes more than discount coupons and free balloons.

1. Navigation:
Navigating and browsing your store should be a straightforward and simple process. This includes providing users who know what they want with an effective keyword search or filters but also integrating solutions that guide unsure shoppers to help them identify suitable products quickly.

2. It helps your brand:
Consumers will opt for familiarity and loyalty over a lower price. By being committed to the customers you already have, you are opening opportunities for free marketing from satisfied customers. People will mention your brand name in conversation in a positive light, and a good reputation means a lot.

3. Convenience:
Convenience is an essential element of a positive customer experience. It influences how customers make decisions about what to buy, what services to use, where to go, and with whom to engage.
If the perceived convenience is low, your customer will see interacting with you as work. If they struggle to do business with you during any of the areas above, then they’re more likely to go elsewhere.

4. Language is the Key:
Speaking to your customers in their preferred language is pivotal for your business. More than 50% of consumers won’t make a purchase if information about a product isn’t available in their language. Use user-friendly language and avoid industry specific jargon that could cause confusion and rob you of an opportunity to connect on a personal level. Without great communication, there can be no great customer experience.

5. It shows you value their opinions:
By asking your clients for feedback you communicate that their opinion is important to you. Listening to their voice helps you create stronger relations with them. This is the best way to gain valuable brand ambassadors who will spread positive word-of-mouth for you. The recommendations is probably the most effective and, at the same time, the cheapest way to acquire new customers and become more trustworthy in the eyes of your current and potential clients.

6. Shipping and Delivery Time:

48% of customers are not willing to wait more than five days for most of their purchases, while 23% said they would be willing to wait eight days or more. Shipping time does not only influence purchase decisions but also has a major impact on customer satisfaction.
7. Real Time is essential key:

If you want to capture the attention of your audience, think about how you can take advantage of real-time experiences. It’s about showing up when your customers need you. Real-time interactions are becoming increasingly important to the modern consumer. They expect real-time responses and faster resolutions.
Businesses face a lot of change today. However, there is always something to be said about making it a priority to treat customers well and refusing to cut corners in customer service. Customer satisfaction is both the best protection from mistakes and the best marketing for your business.

Online Shopping Information Initiative by http://www.bigpitara.com/v2/bigpitara

Source: https://bigpitara.livejournal.com/1853.html