If you're starting an ecommerce business (or already run a brick-and-mortar business that you are looking to expand online) choosing the right ecommerce platform can quickly become painfully puzzling.With such a wide range of platform choices (and prices) out there in the wild, how can you be positive that the ecommerce software that you choose is right for your small business?
To save you the headache, we've narrowed it down to our 3 favorite option below:
(In no particular order)

1.) Shopify
Shopify is the "granddaddy" of easy-to-use Best Web Hosting for Small Business Ecommerce
platforms, offering a complete list of features that allow you to manage and grow your business, all in one place.

Some of the best features include:
1. Customizable online storefront
2. Simple payment processing
3. Integrated hosting
4. Inventory management
5. Comprehensive reporting and analytics
6. Customer relationship management system (CRM)

Downsides of the platform lie primarily with the payment processing fees, with an additional transaction fee being applied if you choose to use a payment processor besides the proprietary Shopify payments system. Additionally, many of the extensions available in the app store come with a price tag, which can begin to add up over time. Overall, the Shopify platform has been designed with beginner users in mind, allowing roughly anyone with a basic tech knowledge to run their own ecommerce site with ease.
2.) Woo Commerce
Woo Commerce is developed to run specifically on Word Press, as a plug-in, rather than a stand-alone platform. This allows you to turn almost any Word Press website into a fully functioning ecommerce platform, and best of all, its free!
Features include:
1. Simple Word Press integration
2. Basic list organization
3. Auto tax calculation
4. Sales reporting
Mobile app accessNow, although the basic Woo Commerce plugin itself is free to use on any WordPress site, be aware that this lacks much of the additional functionality of the more costly rivals. If you want to add functionality such as Stripe payment processing less common shipping options, it will cost extra.

Overall, Woo Commerce is a great option if you already have a WordPress website setup, or are looking to build your new store on the platform and want a free and easy to use system.

3.) Big Commerce
Big Commerce is another heavy-hitter in the ecommerce space, boasting big-ticket clients such as Ford and Toyota in their portfolio.As a small business ecommerce platform, Big Commerce is a major contender for first place, with an extensive feature set, and easy integrations with multiple sales channels.
Features include:

1. No transaction fees
2. Responsive storefront themes
3. Multi-channel integration (Sell through eBay, Google, Facebook etc)
4. Excellent tech support

On the downside, despite not charging transaction fees like most other platforms, BigCommerce instead places a "Sales threshold" on each of their plans. This means that if your store exceeds the nominal revenue figure, you are forced to upgrade your plan to accommodate. Although not an unreasonable model, it is something to take into account. Overall, BigCommerce is a feature-rich platform that gives store owners a powerful arsenal of tools at a similar price point to other major players. Their unique "no transaction fee" model can be a cashflow saver for new startups!
The Bottom Line
With such a mind-boggling array of ecommerce platform choices on offer, it's important to focus on your budget, target audience, and business goals when choosing the platform to build (or migrate) your ecommerce business.
Keep it simple by listing your main requirements, then review the top 3 - 5 options, starting with the trusted big names. By whittling down the options and staying focused on your needs (whilst ignoring the "bells and whistles" you will find it much easier to find the platform for you.
If you're looking for expert advice from a leading Perth web design studio on choosing the right ecommerce platform for your small business, get in touch with us today!


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