A recently released report “Global Condom Market – Strategic Assessment and Forecast till 2021” at Beige Market Intelligence has identified the top vendors, their key strategies and the key opportunities.

Ansell

Ansell founded in 1929, headquartered in Melbourne, Australia is a protection solutions company. The company designs, develops and manufactures a broad range of clothing, condom and hand and arm protection solutions SKYN brand has increased the sales n helped in establishing a strong position for Ansell in emerging markets like China.

Key Strategies & Opportunities
Ansell is planning to strengthen their market position and improve their technological advantage with strategic and disciplined mergers and acquisitions. They are also planning on gaining high returns on Capital expenditure by making manufacturing efficient and strategic capital deployment for continued growth of dividends and opportunistic buybacks.

Ansell’s sexual wellness global business unit is planning to move the core business team to Australia from New Jersey, USA. This move would eventually create an opportunity for Ansell to remain closer to the high growth markets that are mostly in the APAC region.

Church & Dwight

Church & Dwight Co. Inc., founded in 1846, headquartered in New Jersey, USA is a manufacturer of sodium bicarbonate, popularly known as baking soda.The company operated in three business segments which include Consumer Domestic, Consumer International and Specialty products.

Key Strategies & opportunities
Church & Dwight’s Trojan condom brand is the number one condom brand in the U.S., and has been in the market for 100 years. Church & Dwight also intends to grow its product sales geographically (in an attempt to mitigate the impact of weakness in any one area), and maintain an offering of premium and value brand products (to appeal to a wide range of consumers).
Innovation is one of its key strength of the company. The expansion in the Trojan condom line provides the greatest opportunity for the brand to cater to various segments.

Reckitt Benckiser Group

Reckitt Benckiser Group, founded in 1819, headquartered in England, UK is a multinational consumer goods company. It was formed after the merger of the UK based Reckitt & Colman and Benckiser NV, a Netherlands-based company in 1999. The company has operations in 60 countries worldwide and markets its products in more than 200 countries.

Key Strategy & Opportunities
Durex is the condom brand of the company and it is acquired by SSL International, a UK-based company in 2010. Durex condom products have started in 1915 and now they are marketed in more than 150 countries.
Reckitt Benckiser Group’s business is organized in two geographical regions ENA (Europe, North America, and Australia) and DVM (Africa, Asia and Latin, America). This helps them to segregate the countries in various stages of development.

Reckitt Benckiser Group’s strategy toward innovation has driven the sales of the company in the past. The health vertical has contributed an innovation in the form of Durex Real Feel and invisible condoms in 2015. Following similar strategy to grow their brand portfolio and innovating new products is a key strategy for the company.

The consumer health market is extremely fragmented, which gives Reckitt Benckiser Group the opportunity to acquire strong brands that can improve its portfolio. In recent years they made important acquisitions, which enhanced their organic growth platform and provided high returns for shareholders

The Female Health

The Female Health Company founded in 1896, headquartered in Chicago, US, is a female condom company. It manufactures and markets female condom (FC2). FC2 is the only currently available female controlled condom product approved by the USFDA. The company operates in only one segment, which includes the development, manufacture and marketing of consumer healthcare products. The company is located in the US, the UK, and Malaysia.

Key Strategies & Opportunities
The company strategizes to fully develop FC2 global markets by relying and improving upon their contacts with various health sector organizations such as WHO, UNFPA, UNAIDS, country-specific health ministries, NGOs, and various commercial partners in multiple countries.FC2 being the only female condom with this privilege, has an opportunity to reach to a greater audience. This would also increase the affordability of FC2 in the US market and hence enhance the overall sales in the country.

Karex Berhad

Karex Berhad based in Port Klang, Malaysia, manufactures and markets condoms globally. It started as a family business with a manufacturing capacity of only 60 million pieces of condom per annum and now has 3 manufacturing facilities across Pontian, Johor, Port Klang Selangor, and Hat Yai, Thailand. The company has annual production capacity of six billion pieces of condom, which is the largest in the world.

Key Strategies & Opportunities

Karex Berhad has the world’s largest condom production line with a capacity of six billion condoms per annum. With three manufacturing facilities and a workforce of 2,000 personnel, Karex Berhad dominates the latex condom industry.

Karex Berhad has made a string of acquisitions in the past two years. The company adopts this strategy to build its brand in untapped markets. Acquisitions by Karex are aimed to expand its business through horizontal integration.
Other prominent vendors are Medical-Latex (DUA) , Innolatex, HLL Lifecare Limited, Fuji Latex, Convex Latex Pvt. Ltd. BILLY BOY, MTLC Latex, Sagami Rubber Industries, Shandong Ming Yuan Latex, Thai Nippon Rubber Industry – TNR.

For more information, click here:
http://www.beigemarketintelligence.com/reports/research-report-consumer-and-retail-market/condom-market/

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