John Norris of Penrith, the leading fishing tackle, equipment and country clothing retailer, is reporting one of its busiest periods of the summer, with parents buying equipment and tackle ahead of taking their children fishing for the first time.

The summer months are always a popular time for parents, particularly fathers, to take their children on fishing trips and introduce them to the sport. John Norris says it has taken orders from a number of parents for country clothing, fishing tackle and equipment – including fishing rods, fishing lines and reels.

A spokesperson for John Norris said: "We have a lot of parents visiting our shop in Penrith, and placing orders online, who are really excited about taking their son or daughter on a fishing trip for the first time. If it's a passion they've had for a long time, it's only natural that they would want to share it with their children when they reach a certain age. Of course, we're only too happy to help them by providing the equipment and clothing they need."

One of the challenges parents face in this situation is making sure that first experience of fishing is a good one. An unsuccessful day at the lake or river could be quite boring for a young child, which is why buying high quality fishing equipment and fishing tackle is of paramount importance.

John Norris says it may pay for parents not to get too ambitious with what they're trying to catch; instead, it says they should look for locations that have the best chances of catching fish, rather than catching something big.

Buying high quality fishing equipment and accessories can be quite expensive, but John Norris is countering that with its massive summer sale. The firm is offering up to 70% off products from some of the biggest brands in fishing tackle and equipment, including Greys, Guideline and Shakespeare.

For more information about fishing tackle products from John Norris, visit http://www.johnnorris.co.uk/shop/ty_234-fishing-tackle/ or call 01768 864211.