Businesses today must guarantee the continual presence and engagement of their potential client base through all the social media platforms as well as their website. Investment in enhanced business communication has become primary for businesses to successfully sell their products and services. However, social media promotions are no more enough to engage the customers as they are constantly flooded with content. There is a high chance that your posts get overlooked.

Concise language and accurate platform are crucial for a business while communicating important information to their clients. One of the reliable ways is A2P messaging. Business entities across different domains are employing A2P SMS as a default channel for marketing communications, employee engagement, sending notifications, alert, and reminders.

What is A2P messaging?
The process of sending a text message from an application to a subscribed mobile user, typically by means of an SMS sending service is Application-to-Person messaging. Unlike Person-to-Person (P2P) SMS, all engagement messages are initiated by an SMS sender online through an app, and not the sender’s mobile phone. The A2P messages can also be sent from a mobile subscriber to a web-based application, allowing the customers to easily respond and share queries with the business.