This is an excerpt from an article featured in the June/July 2020 issue of 5280 Home, a publication focused on home design and real estate in Colorado. The article highlights a group of 15 forward-thinkers who are contributing to Colorado's growing reputation as a hub for architecture, real estate, and interior design.

The excerpt mentions six of these individuals, including Cherie Goff, Lam La, Lee Mayer, Alex Ryden, Jerri Hobdy, and Susan Juroe. The writer expresses a particular affinity for Susan Juroe, co-founder and general counsel of Balfour Senior Living, who is described as a "retirement-living revivalist”.

Susan Juroe and her husband Michael Schonbrun co-founded Balfour Senior Living, a retirement community with locations in Colorado and Michigan. The goal of Balfour Senior Living is to create a glamorous environment for seniors, with stylish interiors and amenities similar to those found in high-end boutique hotels. Juroe's design leadership has been instrumental in achieving this goal, with interiors that could easily be featured in Architectural Digest.

The inspiration for Balfour Senior Living came from Schonbrun's own search for a suitable senior community for his mother, which left him feeling dismayed. Together, Juroe and Schonbrun decided to create their own community, with a design-forward approach that was lacking in the industry.

Juroe is passionate about transforming the way people view senior living, which is why Balfour's interiors feature decor from top design labels like Kelly Wearstler and Schumacher. This approach has proven successful, with the average age of Balfour's residents decreasing, demonstrating that a design-forward approach can appeal to a wide audience. https://www.balfourcare.com/