The Mobile Augmented Reality (AR) Market is expected to develop at a robust rate of 31.1%, from a projected USD 7.6 billion in 2020 to an astounding USD 29.5 billion by 2025.

The growing use of mobile augmented reality apps across a range of industries is what is responsible for the market value explosion. Key platforms include smartphones, tablets, and PDAs. A wide range of applications covering the consumer, healthcare, enterprise, and commercial domains are driving the market's growth. Due to its capacity to create immersive and interactive experiences by seamlessly fusing digital information with the real world, mobile augmented reality is seeing an increase in demand.

Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=174800140

Because mobile augmented reality (AR) applications are being widely adopted by a variety of businesses, including e-commerce, retail, gaming, and entertainment, the market for these applications is growing at a rapid pace. This explosion is the outcome of the smooth transition between digital and physical media, which produces captivating and immersive experiences. With tech companies driving the adoption of mobile augmented reality apps, the industry is expected to rise significantly. With a focus on types, services, device types, applications, and geographies, the study offers a thorough overview of the market, providing insights into its dynamic landscape and projecting promising development prospects.

Key Market Players in Mobile Augmented Reality Market

Google (US),
PTC (US),
Apple (US),
Wikitude (Austria),
Samsung Electronics (South Korea),
Blippar (UK),
MAXST (South Korea),
Magic Leap US),
Upskill (US), and
Atheer (US).
Inquire Before Buying @ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=174800140

Mobile Augmented Reality Market Dynamics

Driver: Rise in demand for mobile AR from retail sector to enhance consumers’ shopping experience

The retail industry is expanding quickly due to the rising demand for products and the requirement for retailers to highlight the usefulness of their products without sacrificing quality. Because it solves these issues, augmented reality (AR) technology is becoming more and more popular in the retail sector, especially when it comes to online buying. Both big and small businesses are making significant investments in e-commerce as the retail industry changes to incorporate online platforms. One major obstacle, though, is that consumers' limited connection with real objects online creates a gap in the market for purchases. In the retail industry, mobile augmented reality (AR) closes this gap by giving consumers a fully immersive online buying experience. Customers may digitally explore brands and their products in 3D through mobile augmented reality, allowing for a closer look that is similar to trying things on in-store. In addition to making purchasing selections easier, this improved engagement helps retailers increase revenue.

Restraint: Limited user interface affecting navigation performance of AR apps

Numerous industries, including tourism, commerce, consumer services, aerospace, and healthcare, are seeing a surge in demand for mobile augmented reality applications. However, the constraints of mobile device user interfaces provide issues in some areas, most notably tourism. The quality of augmented reality navigation apps is impacted by user restrictions imposed by tiny screen sizes and incompatible user interfaces. The user experience as a whole and the navigation perspective are affected by these restrictions. Navigation becomes difficult since mobile AR devices have more complex user interfaces than monitor-based augmented reality. In order to ensure a more engaging and approachable augmented reality experience, mobile AR systems must include user-friendly, location-aware user interfaces that link to the real environment around the user.

Browse For More Details - https://www.marketsandmarkets.com/Market-Reports/mobile-augmented-reality-market-174800140.html

Opportunity: Unique value proposition through social media apps

The ability of businesses to interpret demand signals, predict trends, track social media demand behaviour, and quickly address client requirements is becoming more and more important in making strategic decisions. Under normal circumstances, these competences are essential for the best possible company performance; at times of supply chain disruption, such those experienced during pandemics, they become even more critical. A increasing need for richer material in mobile augmented reality (AR) for social media interactions is being driven by the widespread integration of AR into social media apps, as demonstrated by features like filters on platforms like Instagram and Snapchat. Taking advantage of this trend, marketers and brands are using mobile augmented reality apps to run dynamic campaigns on social media platforms that increase sales.

Challenge: Social and privacy-related issues impacting adoption rate

Growing in popularity as a cutting-edge technology, augmented reality (AR) poses new security and privacy concerns. Concerns regarding levels of personal privacy are raised by certain mobile augmented reality programmes that provide capabilities that let users access information about specific people on many social media sites. Due to inconsistent AR programming, carelessness on the part of developers and end users, and a lack of clear laws, security and privacy have emerged as major sources of contention within the AR sector. The lack of explicit restrictions creates the possibility of personal information being misused, and certain augmented reality apps might not be able to protect user identities and privacy. The retail industry's "try-before-you-buy" policy, for instance, may be misused to create malicious overlays that could damage consumers' reputations.

News Covered:

https://www.globenewswire.com/news-release/2023/08/04/2718897/0/en/Mobile-Augmented-Reality-Market-Size-Growth-Opportunities-Industry-Trends-and-Analysis.html

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441
Visit Our Website: https://www.marketsandmarkets.com