The "Artificial Intelligence in Marketing Market" is expanding and changing quickly due to the increased use of cutting-edge technology in the marketing industry. The market, which was estimated to be worth USD 6.46 billion in 2018, is anticipated to grow at an astounding Compound Annual Growth Rate (CAGR) of 29.79% to reach USD 40.09 billion by 2025.

The demand for AI-powered solutions to improve marketing strategies, customer experiences, and create personalised and targeted campaigns is one of several factors responsible for the market's rise. Machine learning, context-aware computing, natural language processing (NLP), and computer vision are examples of artificial intelligence (AI) technologies that have the potential to revolutionise marketing practises and enable firms to get insightful information from massive amounts of data.

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The research shows the variety of products available on the market for AI in marketing, including hardware, software, and services that are tailored to different deployment models and end-user sectors. Businesses from many industries are investing more and more in AI solutions as they realise the potential of the technology to alter marketing operations and gain a competitive edge.

Software to hold largest share of AI in marketing market by 2025

The market for AI in marketing is expanding significantly, and by 2025, software will likely have the highest market share. The ongoing development of AI software and the accessibility of relevant software development kits are to blame for this leadership position. Applications for sales and marketing can be created using a variety of software types, including machine learning algorithms and application programme interfaces (APIs) for language, speech, vision, and sensor data.

Businesses may use AI capabilities effectively for marketing and sales goals thanks to the help of software platforms and solutions. They provide useful features and tools that enable organisations to provide individualised customer experiences, enhance marketing initiatives, and boost overall sales effectiveness.

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Market for cloud deployment to grow at higher CAGR between 2018 and 2025

Between 2018 and 2025, the cloud deployment market for AI-based marketing and sales solutions is anticipated to develop significantly with a higher Compound Annual Growth Rate (CAGR). The benefits of cloud computing have already been adopted by many enterprises, leading suppliers to create cloud-based solutions to meet this rising demand. Operations moving to the cloud can benefit from more flexibility, control, and scalability, making it a desirable choice for companies looking to improve their marketing and sales tactics.

The significant decrease in capital expenditure needed to implement AI-driven marketing and sales solutions is one of the main factors behind the rise in demand for cloud-based solutions. Modern AI technologies can be implemented by enterprises without incurring large upfront hardware and infrastructure costs thanks to cloud deployment. Cloud-based solutions are becoming increasingly popular due to their accessibility and efficiency, which appeals to businesses of all kinds and fuels their uptake.

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North America to hold major share of AI in marketing market in 2018

In 2018, North America dominated the market for AI in marketing, taking the lead with the highest share. The region, which includes the United States and Canada, has made a name for itself as a major force behind the adoption and application of AI in marketing efforts. Due to significant investments made in the North American market, a large number of suppliers serving the quickly growing AI in marketing industry have emerged.

The continuing adoption of AI technologies by brick-and-mortar retail businesses in an effort to improve customer experiences and maximise marketing initiatives supports the region's continued expansion. A further indication of North American businesses' dedication to investigating the potential of AI-driven marketing solutions is the active participation of these businesses in ongoing research and pilot initiatives.

Companies covered in the AI in marketing market report are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon (US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce(US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 (US). Some of the other key companies included in the report are Twitter (US), Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden).

News Covered:

https://www.prnewswire.com/news-releases/artificial-intelligence-in-marketing-market-worth-4009-billion-usd-by-2025-673927653.html

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