‘Good design is good business ’- these words of wisdom by former CEO of IBM, Thomas Jr. Watson in 1973, ring true even today. Design’s roots run deep with strong ties to business development and success. In today’s day and age, communication design is incredibly important to business performance, due to its impact on the image and perception of a brand. Recruiters look for individuals who can help fortify their brand image and positioning, with their expertise in communication design. Owing to this, a larger number of students are opting to study communication design courses in India.

Communication is about exchange of ideas at its most basic level. Visual communication is more specific in that it conveys ideas with more impact through images. With billions of advertisements we see every day, visual communication has tremendous influence of the advancement of a business. This is due to visual communication’s inherent qualities of being simple, impactful, engaging, and universal.

Marketing and visual content go hand in hand. Our brains are wired to perceive images quicker compared to only text. This makes visual communication a very powerful tool for any business. Strong design combined with a strategic marketing message can be very effective.

The following elements are essential to creating clean and impactful visual content:

1) Typography

Fonts should be kept legible and simple. If readers have to struggle to understand your message, they may not read it till the end. Using fonts like Open Sans allows for style and simplicity, while giving clarity.

2) Color

When graphs and other statistical displays are used, it is best to use five colors at most. Colors have a psychological impact on your audience, so choose them wisely. Ensure that the colors you’re using in any piece of communication, complement the overall brand tone and image.

3) Icons

Icons are what make visual communication universal, provided that they are used well. It is key to keep them simple and ehttp://www.avantikauniversity.edu.inasy to understand, otherwise it defeats the purpose of their usage.

4) Layout

This is a vital component to creating effective visual communication. All the spectacular graphics you use will be useless if they dhttp://prsync.com/avantika-university/the-influence-of-visual-design-on-business-2616105/on’t guide the reader’s eye in an intuitive and logical manner. Use whitespace and minimal elements to create a striking layout.

5) Illustration

Though visual communication can do wonders for a marketing message, use visuals sparingly and to accompany a point only if it adds value to the message.
We hope this article gave direction about applications of visual design and areas of importance to those of you pursuing a bachelor of design course in India.