There has been a recent boom in the UK wholesale market for nut and fruit spreads and the levels are expected to reach above $6 billion by 2018. There have been more of flavors, brighter labels and newer nut alternatives being adopted by the industry. People are demanding for more luxurious spread varieties and the producers are putting in all efforts to come up with thrilling options. According to reliable reports, there has been 100% increase in the number of new spread variety launches in the last 5 years.

Nutella has been a successful brand and people had started to associate chocolate spreads to Nutella, when several other players got lured to the market. Soon after, people started moving to other alternatives which had more than just hazelnut as the flavoring ingredient. Dark chocolate spread has become a quick favorite among people of UK with the release of research papers that has proven them to impart health benefits and stress relief.

Peanut butter company boom has been attributed to the factor that they have risen up from the definition of kids foods to be included in several recipes and as a daily bread spread even for adults snacking. This has directly implied that nutrition has become a top concern for consumers. There has been a marked increase in organic spreads which claimed to improve health rather than work it down.

The sale of fruit based spread has moved down in the sale chart as people have been relating high fructose-corn syrup levels and sugars to deteriorating health. UK supplier market has now focused more to deliver healthy products to the supermarket with the variety factor keeping intact along with online sales soaring high on sites like pragmaticholdings.com. One in every five people surveyed agreed that they would love to try a new flavor or texture every other time they went into a supermarket to buy a spread. Earlier the consumer trend was a pick any attractive or familiar brand product from the shelf, but it developed over time with people reading through the labels to keep off jars that have an excess of preservatives or additives. There are also other nut butters being released into the market like cashew, sunflower and almond. For more information visit now - http://pragmaticholdings.com/