AMAZON TO MAKE GLOBAL IMPRINT OF TASSAR
Friday, 26 May 2017 | PNS | Ranchi | in Ranchi
Global online shopping major Amazon has chalked out a forward looking marketing strategy for artisans and weavers of Jharkhand that include providing overseas access to their produces, making them understand the supply chain and facilities like training and warehouses.
Speaking to media persons in an informal chat on Thursday, Abhijit Kamra, Global Selling Head of the Amazon India, said that the company was quite positive about its tie up with Jharcraft, the State Government’s agency dealing in village-based art and handicrafts, including unique tassar silk.
“We all are aware about the quality of the products here in Jharkhand, especially Tassar. But making these products acceptable all over we need to work strategically. Amazon is ready so that the tasar fabrics of Jharkhand can have its footprints not only in India but globally as well,” said Kamra.
The marketing giant has entered into an understanding with Jharcraft for displaying the fabrics and a few other handicrafts on its website for its US-based buyers. “Jharkhand has seen 120 per cent growth in the sale of handicrafts in no time. Amazon would place its own team who would look for quality artisans. We would also have a training module for them. Along with Jharcraft we would provide the weavers a global selling platform besides warehouses, packaging and transportation of the products,” he added.
Kamra also hinted that along with fabrics, the company would be looking for leather products, apparels and other designer wears for its customers in as many as 10 countries.
“This is our first stage and we in companionship of Jharcraft would go ahead even further. We have huge customer base abroad who are interested in buying genuine quality products meeting the latest trends. We have 20000 such sellers
with us and many more would come with this association with Jharkhand. This is going to be win-win situation since the artisans would be able to get good price in the absence of middlemen,” said Kamra