The report "Playout Automation & Channel-in-a-Box Market by End User (International Broadcasters, National Broadcasters), by Channel Application (News, Sports, Entertainment, Cartoons & Lifestyle), by Region - Analysis & forecast to 2020", The global playout automation & channel-in-a-box market is expected to reach USD 17.46 Billion by 2020, at a CAGR of 16.0% from 2015 to 2020. Increased need for improved channel presentation, ease of operations, reduced cost of ownership, and fierce entry of small & medium-sized businesses (SMBs) in the broadcasting industry are factors driving the growth of the global playout automation & channel-in-a-box market.

Browse 95 market data Tables and 73 Figures spread through 165 Pages and in-depth TOC on "Playout Automation & Channel-in-a-Box Market by End User (International Broadcasters, National Broadcasters), by Channel Application (News, Sports, Entertainment, Cartoons & Lifestyle), by Region - Analysis & forecast to 2020"

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Advanced playout solutions and high level of customization & integration play a key role in the playout automation & channel-in-a-box market

The concept of playout automation & channel-in-a-box is gaining immense popularity, which is mainly driven by their extended applications in radio and television. Advancements in playout solutions, high level of customization, and easy integration with existing infrastructure have propelled the overall demand of playout automation & channel-in-a-box systems. However, the choice of either of the technologies solely depends on the requirements of individual broadcaster. An appropriate playout solution enables broadcasters to formulate a strong business model, whether it is adopted by large enterprises seeking to expand their reach or by a very small outfit looking forward to launch a niche channel.

Europe has emerged as the leading region in terms of early adoption of playout automation & channel-in-a-box solutions