Indian Handicraft industry is a labour intensive industry in which the people from urban and rural areas are involved. This sector is very important not only from the point of view of employment but also from the point of view of economic growth of India because more than 7 million artisans are connected to this business sector for their day to day living. The Indian handicraft sector has exported the handicraft stuff of more than 3 billion dollar in 2016-17.

There is a huge possibility of growth in this sector but a bigger question arises that the increasing population and unemployment conditions are very common in India so this business sector of handicraft can help in gaining self-employment opportunities. In this article, we will try to understand that how can one canin gaining success by following the suggestions regarding opening of handicraft sector and get the success.

[b]Opening the handicraft store[/b] -
First question in this step arises that what kind of product categories can be used for the delivery? Will there be the wide range of products or there will be the specific stuff ? This step becomes very important if someone is starting from the scratch. After deciding the product type, you can be the partner with the craftsmen or direct with a handicraft store which can provide you the range of variety. A proper agreement should be done for delivery issues like price and date etc

[b]Perform a marketing research and make your product catalog[/b] -
This step is very exemplary for the marketing product of view. Decide properly that where your customers are located, at which price will be the product will be launched, at which price the competitors are selling their product. Plan your handicraft items keeping these facts in mind.

[b]Opening a new ecommerce website[/b] -
You can also plan your own ecommerce store in which this step should be considered about the proper category of the products. With the appropriate product photo, actual price, product description, taxes and any other charges should be included in the product portfolio. for the proper development, designing, promotion of the website a proper selection of web development and promotion company is required. At your own level email marketing, third party sites submission can be handled but for the tasks like - PPC and SEO of websites this work can be outsourced or a in house SEO can be hired.

[b]Choose the appropriate payment option for website[/b]-
Choose the appropriate payment gateway which are very safe from the point of view of usage like - paypal, payza, ccavenue etc. You can also select the COD method if you are going to deal in domestic market optionally from the moment you are going to make your website and launch it. But in international market the secured online payment gateway is necessary.

Hope these steps can be helpful in gaining success for opening and promoting your handicraft store. Thanks for reading the post !