Atlanta, GA, October 15, 2013 -- When InTopic introduced Microbanner advertising in April, CEO Michael Morrison said that this evolution of in text advertising would be “every bit as engaging as the content around them.”

MicroBanner ads display a brand logo within the text of site text. This new ad type grabs web visitors’ attention and direct them to specific products or information via pop-up notification, which allows advertisers to target key demographics at higher conversion rates than traditional in-text ads using underlined words only.

A picture is a thousand words, so view our Microbanner demo site http://demo.intopic.com.

InTopic’s algorithm parses websites running the InTopic technology for relevant keywords. When the advertiser’s keyword appears in the text of a website, InTopic’s proprietary algorithm can display the keyword in any combination of colors and underlines or replace the brand keyword with a MicroBanner™.

Morrison said that it’s “the industry is still in the early days for this new ad format,” adding, “We are focused on adding further targeting capabilities and have opened up opportunities to new networks that will continue to their advertisers and publishers even richer as part of the content experience Intopic provides”

In topics software as a service solutions provides ad networks a turn key white label solution that offers the ability to create more ad inventory across their network of websites. As a result, the network’s publisher base creates more revenue for the network’s and their base all without any expense other than a subscription fee. Networks maintain complete control over their network platforms, and continue to serve their own ads or InTopic’s ads.

To learn more about InTopic, visit us at www.InTopicMedia.com

For a 30 day free trial of InTopic, visit: http://www.intopicmedia.com/pricing/

Contact:
Jake Steel
Vice President of Sales and Marketing
InTopic Media
1022 Twelve Oaks Place Suite #102
Watkinsville, GA 30677
404-334-7056
[email protected]
http://www.intopicmedia.com/