What is a Lifecycle Approach for an Amazon Seller?
Every Amazon seller's lifecycle can be divided into 4 stages:
Launch:
85% of Amazon sellers fail in launching the product effectively.
As an Amazon seller or private label owner, you need timely action and right decision-making when you decide on selling your choice of products. Few of the launch strategies that should be worked on in this stage are:

Choosing among FBA or SFP or MFN or Easy ship
Product cataloging
optimization
Early Selling Strategies
Early Reviewer Program
Throwing Giveaways
Coupons and Lightning deals
Right deployment of tools and strategies and decision-making help you pull off the early hassles in selling on Amazon. Our BuyBox StrateGenie will guide and assist you in every instance to see you gain the necessary traction.

Propel :
Average Propulsion for sellers to have 20X Launch Sales.
After crossing your early hassles stage, now it is important that you maintain your Account health keeping customer satisfaction as the topmost priority. Managing Refunds, Review and Feedback management, managing Order Defect Rate, Optimizing to win buy box percentage, initiating Sponsored Campaigns for your product catalog are a few ways to propel your Sales.

Mature :
With improving Best Seller Rank, Sales History and innovative marketing cycles, you reap the benefits to the maximum potential.
As you start making a good number of sales monthly, you need to replenish and optimize your inventory timely, handle shipping rates to maintain high-performance metrics. At the account level, our StrateGenie would engage in aggresive optimization and maximization of sales, develop highly competitive sponsored campaign management, create visually enriching Enhanced Brand Content for your products. Also, we would look for off-Amazon Traffic generation opportunities and provide comprehensive advertising insights for it.

Renew :
As a Brand registered seller, differentiate your product listing from other sellers with enriching visual content that awes the prospective buyer into buying your product. Consult with our StrateGenie to build EBC through which you can convey your brand value, provide customer relevance and increase customer engagement of your product listing.