2nd June 2011 - Before talking about SEO Company, it is important to know what sort of entity is SEO. The introduction of internet in the world of computers was a major revolution. The world now knew that one person can communicate and share information with any number of people all over the world by sitting at their desk. However, as the offline world is marked through telephone and house addresses, the online community was mapped through addresses. But it was difficult for users to get a specific set of information unless they knew at what site it was. The invent of search engines made it easier as the person can now just put in a set of keywords or key phrases which would be related to the information they covet on the search engine and the website would present them with a list of results where the related information is kept.
This was done by the crawlers of the search engines. These are software which run around the cyber world and look for web pages which have similar content to that of the desired phrase or have the phrase in their content. Once the site is reached then it is added in their index so that the crawler doesn’t have to perform the whole search again for the same set of keywords. The ranking of the web pages depends on the number of times the keyword was present in the content (more keywords equals to more content) and whether a lot of sites or web pages contained the link of that website.
A SEO Company does search engine optimization for websites or enhancing the visibility of the website on search engines by increasing its ranking. As aforementioned, the keywords are important for looking up the data but most websites don’t know what sort of keywords are necessary for their website and this leads to their low rankings on search engines. The company does the work for them by searching their content and finding out about the main keywords for their product. The content can also be provided by the company which helps them to ensure that the best thing is being provided including the keywords.
The next step is to enhance the links pointing towards the webpage and this is done by looking for sites which carry the same type of client base or content and allowing them to share the link while also handling their link on the client’s website. This two way sharing ensures that both the content is highlighted which makes it possible for the webpage’s ranking to be enhanced. A proficient SEO Company cannot promise that they would ensure top ten or twenty ranking in lightning fast speed but they can ensure that the amount of time that it would spend on that page would be a lot more. In fact, it is more important because if the website can stay in the high rankings then one can rest assured that the content would be viewed by more and more people.