29th July 2011 - A lot of insurers and agents are looking for ideas with which they can get a big breakthrough in their client sales or the number of leads that they are following up on. However, there is very little originality available when it comes to their knowledge of Insurance Marketing and everyone out there is trying to go for the thing which is working for some other company or person. The one thing which should be learnt at the start is that going for gimmicks is not going to land anyone any clients and might end up in wasting a lot of time, effort and money.
In order to do quality marketing in the insurance field, it is important to go for several mediums at once as that provides an assurance of the fact that there is an opportunity to get that many more leads. One important element is to make your insurance company web savvy because more than eighty percent clients last year used search engines to get to know more about insurance agencies. In that, there are a number of first and third party things which can be done to enhance the popularity of one’s insurance agency.
To get one started good in the online marketing area, the questions which the company/individual should look out for is to check if last year’s web copy has been updated or not. Then, whether the writing on the website is able to bring out the personality of the company, whether Adwords by Google are being used to bring more leads to the site and whether there is a blog or RSS feed to make sure that the online content of the insurance agency is being continuously refreshed.
Some other questions include whether the online estate is being used effectively or not – the one which involves placing the required content above the fold and calls for action in the top right area. Moreover, whether the calls for action provided in this area of Insurance Marketing are compelling enough to make sure that the users want to follow it and whether the offers are compelling enough that the user wishes to go for them.