If there is one thing that nearly all auto body repair shops have in common, it’s that they want to service more cars and trucks. These six new auto body shop marketing ideas are designed to help owners do just that. In short, body shop managers need to think local, maintain a consistent message, and prepare your online presence for any device. Be sure to visit MORBiZ.com for the entire blog.

Be Kind in Your Content
It’s important to note that most people searching for an auto body repair shop have recently been involved in an auto accident. This can be very traumatizing for some, so it’s necessary that your written content caters to them. Your web pages, blogs, social media posts and other online content should maintain a sympathetic tone, all while detailing your excellent service attributes.

Search Engine Optimize your Collision Repair Website
Google is the primary tool people use to seek out services in their city or neighborhood. It is imperative that your website uses local SEO tactics to improve your ranking in organic web searches, this includes adding the proper keywords to your content. Make sure "auto body repair," "collision repair," "body shop" and similar keywords are sprinkled throughout your site.

Get Online Reviews
Online reviews are a critical component of doing business as they are the modern form of word of mouth advertising. MORBiZ offers numerous tools designed to help your business get real customers to provide positive reviews,

Go Mobile - A Responsive Website
Your auto body repair website needs to be prepared for anything! Well, in this case it needs to be prepared to be scrolled through on a mobile device. A responsive design for your website will ensure anyone on the go will be able to get the information they need. Additionally, consider a custom mobile app for your business. This keeps your customers in the loop and rewards them for being loyal to your business, all while taking up valuable real estate on their home screen.

Show Off on Social Media
Social media channels are free platforms where your customers can connect with your business. Facebook, Instagram and Twitter are perfect for showing off your quality of work while building community around your shop.

Maintain Directory Listings
Yelp, Google My Business, Facebook, YellowPages, and other directory listing sites can be wonderful assets, unless they have inconsistent information about your business. If there are discrepancies in your company name, phone number, address, (Rd. vs Road) or other information on automatically generated listings, it could negatively impact your ability to be found online. Conducting a directory listing cleanup is an intensive process, but well worth the effort to ensure your site remains visible to potential clients.

These auto body repair marketing tips are sure to draw more vehicles to your shop. If you’d like assistance executing any of them, reach out to the web presence experts at MORBIZ. Our team of online marketing professionals have years of experiencing helping auto body shop owners attract new customers using hyper local Internet campaigns. Give us a call at 1-855-2MORBiZ (266-7249) or use the contact form at www.morbiz.com/web-contact-form and we will be in touch soon to discuss how we can grow your web presence today.