Being an entrepreneur is hard enough. In the best of times, it can feel like skydiving without a parachute. So just imagine what it’s like during continued lockdowns, economic uncertainty, and the news about the COVID-19 pandemic changing every day! Actually, you don’t have to imagine it—you’re probably living it.
As a sales outsourcing company, AOB India has been partnering with leaders and top entrepreneurs from multiple domains. We watch and know the stress that one goes through. And we are here to tell you that we feel your pain, and as fellow entrepreneurs, we’re all in this together.

There’s a good chance you feel a loss of direction right now. Every business in this country is being put to the test, and now your bright, shiny business idea may seem impossible. Hold on! We, as the sales consultants to top businesses, have always believed that with fierce challenges come even fiercer opportunities. Are we going to get to the other side of this? Yes, we will. And if you follow some of the tips I’m sharing here, you may even come out on that other side a stronger, better, badass entrepreneur. It’s time to dig down deep.

1. Work your butt off!

We mean that literally! Yes, you’re quarantined at home, taking care of kids, preparing meals, and keeping the house in order, but you can still find some time to focus your energy on your business. The entrepreneurial spirit will move you forward. Even if you’ve experienced a decline in business, which is likely, that doesn’t mean that you should back down and give up. When your business rebounds, you’re going to find that you can reach new heights if you continue to drive forward at this time. And while it’s almost impossible to create “normal” working conditions while trapped at home, we can tell you one thing—it can spark a whole lot of creativity. We are rated among the top sales outsourcing companies in India, and we practice what we preach. Even in the time of complete lockdown, we kept the sales lines open and figured ways to keep the businesses alive.

2. Communication is more important than ever

Talk to people. Be open and honest with them. This includes your employees, clients, and shareholders. Everyone is drawn to strong leadership right now. It brings us comfort. As your partner in sales and a trusted sales consultancy, we suggest you to step up and be one of those leaders, opening your heart and your mind to those that rely on you. If you give them a sense of direction and purpose at this moment, they’re going to be more devoted to you than ever before. Stay positive and resilient and you’ll put stakeholders at ease. Inspire confidence. And be sure to use social media like a boss to let people know that you and your business are staying strong.

3. Keep the passion alive

As entrepreneurs, we know that our businesses are about passion. Passion is what gives us the courage to do the impossible. It’s the force that drives us to new heights. Don’t let go of your passion! Make it deeper, fiercer, and more focused. We all have more time on our hands. Even in busy households, some lulls allow you to use your imagination. What a great time this is to dream about your business, breathe new life into it, and see it differently. Make a dream board for where you want things to go. Start planning what your passion project is going to look like in the future. This time can either be a black hole for your business or it can be an incubation period—make it the latter.

4. Know what you can and can’t control

There’s very little that we have control over right now. But you’ll find that there are a lot of aspects of your business that you can control. For instance, what are those things you’ve put off forever because you never had the time for them? Maybe it’s putting some new systems in place to replace those that weren’t working in the past. What skills have you always wanted to improve upon that could benefit your business? Outsource the processes you aren’t confident in. Consider updating your website, asking employees to take online training courses to improve their skills, or rethinking or expanding your social media approach (for example, start an Instagram page if you don’t already have one). These are all things that you can control.

5. Plan for a much different business landscape

Let’s face it.When most businesses come back, the consumer market will have changed. Whether you’re selling goods or services, what are people going to be buying? How will the COVID-19 pandemic have changed your customers’ needs, and how can you better serve them in that new era? It’s going to be a remarkable time for innovation. If you start to brainstorm now, you’ll be way ahead of the pack once the country opens up again. As a sales outsourcing company, we have extended our efforts to make not only the sales lines running but have maintained a good consumer-brand relationship.

6. Don’t give up

It sounds corny but it’s the absolute truth. Entrepreneurs can not only survive this time, but they can also become better versions of themselves. Yes, it’s really hard, and there might be days when you think you’re going to go insane. The website might be down, the employees won’t be efficient, the systems and processes wont align while working from home, and none of them are going anywhere for a while. Breathe, center yourself, and know that you’re killing it right now. Keep learning, growing, and innovating, and feel free to consider yourself as one of the greatest badass entrepreneurs out there. And if you are struggling with sales and want to partner with a sales outsourcing agency, we are here for you!