[Indiana, 07/30/2021] America’s Antique Mall, an establishment that supports part-time dealers and small-scale vendors until they can scale up as full retail enterprises, is a famous destination for people looking for all kinds of rare finds and collectibles.

The antiques and furniture mall in Highland, Indiana offers high-quality, well-curated objects that appeal to collectors with varied interests. The 55,000 square-foot venue has nearly 300 booths occupied by local vendors and dealers who specialize in antiques, furniture, jewelry, Farmhouse home goods and decorations, rare books, upcycled goods, custom-made novelty items, and rare collectibles.

Collecting: A Special Form of Consumer Behavior

The Association of Consumer Research calls collecting “a pervasive phenomenon”, wherein items are personified and given “extraordinary status.”

Collecting is a popular hobby in which people of all ages indulge. According to consumer behavior theory, mundane, everyday items become a “collectible” when consumers attach value to them (usually sentimental in nature). These items become symbolic in the eyes of the collector. They experience excitement and joy in obtaining collectible items, which elevates their value even more.

The “thrill of the hunt,” makes collecting a hobby appealing to many. Acquisition is the end goal, but collectors also indulge in the experience of finding the item. There is often an interesting story on how collectors obtained something, and the experience sweetens the deal.

America’s Antique Mall cultivates environments wherein collectors can experience these joys. The mall welcomes vendors who meet their standards for product quality, type, and variety. They also organize special events and promotions to engage not only collectors, but also the local community.

About the Company

America’s Antique Mall showcases antiques, vintage collectibles, furniture, home decor, and other similar items in Highland, Indiana. The newly built mall offers affordable and well-appointed booths that both vendors/dealers and customers can enjoy.

Visit https://www.americasantiquemall.com/ for more details.