The months generating the most activity from French consumers on the internet: January, July, November and December.
Internet consumption peaks at Black Friday - when you can find a lot of discounts on the internet - and remains very strong in December for Christmas.
Regarding the age of consumers, 25-34 year olds and 35-44 year olds make up half of online consumers (49% in all). The third age category is the 45-54 age group (16%). In 2017, they account for 53% of internet commerce, compared to 47% for mobile.

Unsurprisingly, high-tech products are by far the most popular products for French consumers on the internet in 2017.

For the reservation of restaurants, when users take the most booked restaurants in the last 12 months on TheFork, the average ticket is €31.81 for France.
40% of them have booked their table between 24h and 2h in advance.
90% of Internet users do their research on mobile and 60% of restaurant reservations are made online.
Nevertheless, a 25% increase in a trend: that of going alone to the restaurant.

And streaming, men are more likely to consume dematerialized cultural goods than women (63% of download users for music are men).
With little surprise, the biggest consumers are 18-24 years old. In streaming, 77% of them consume music, 37% of films and 58% of TV series. Also, 34% of them download music, 28% of movies and 29% of TV series.

What the French buy during the winter sales?

The sales remain a privileged period for the purchase of clothing, sporting goods or cosmetics. Note that men spend more than women. This winter, the French have also planned to spend an average of 221.78 euros during the winter sales according to a poll Toluna for LSA.

According to Toluna, consumers first look for clothing (74.3% of them), followed by sporting goods (39.8%), and beauty-hygiene products (27.6%). ), culture (27.1%), furniture / decoration (26.9%) and high-tech (25%).

In the fashion department, the trousers went beyond the shoes, which were traditionally at the top of the French buying intentions during sales.
High-tech side, the list is still dominated - by far - by computers and mobiles.
Consumers also benefit from soldes to a lesser extent, to re-equip themselves with household appliances or beauty appliances.
Side make-up, it's time to crack on glittery polish, pink gloss or iridescent eye shadow sold!
Coffeemakers (6.9%), vacuum cleaners (6.5%), body and face care appliances (6.1%), cooking robots (5.9%) or microwave ovens (5, 2%) are among the most sought after equipment.

This year again, men will be more expensive than women. These gentlemen, in fact, tend to take advantage of sales to buy more expensive and less well-paid products: 54% of them will offer high-tech products, against 38% of women, for example . They also plebiscite mass appliances (50% vs. 42% for these ladies). Finally, 34% of men plan to buy a trip, compared to 26% of women.

The ideal before going to checkout is to have verified the price of what you buy. On the internet, it's easy. Just use price comparison sites and coupon code sites like noscodespromo and there are many that can quickly find the best online sales site. In the store, the double display of prices, the reference price and the sale price, make it possible to check the percentage of reduction of a product.

To make sure to really make a good deal, check the terms of purchases. And this advice is valid for all types of products, in all departments. In store, ask for the conditions of returns, exchanges and refunds of articles. On the internet, read and check the general conditions of sale. The costs of delivery and return are also to consult because sometimes they are expensive for a cheap product. The latter then becomes more interesting. One last reminder: it is always possible to return a product within 7 days thanks to the withdrawal period, without any justification or justification.

Future buyers, it's up to you now! Enjoy fast sales in store or on the internet.