Facebook has been around for quite some time and has established itself as one of the most effective forms of advertisement. Also, Instagram has begun to change social media advertisement and users are in love with it. There is a lot of similarity in Facebook and Instagram ads. This may be due to fact that they are owned by the same company. What are the roles of Instagram and Facebook in brand promotion?

It is now clear that everyone will do what it takes to make their business stand out online. This drives people in search of new opportunities. We also hope to discover new methods to keep our business in pole position and to meet our expectations or goals. Facebook has taken the spotlight for quite some time but now is the time for Instagram. Instagram is now looking to step out of Face book’s shadow.

During recent times, a lot of businesses have been able to leverage on the resources of Instagram for effective advertisements. The best thing about Instagram is that having a strong presence on it gives you an advantage over businesses solely depending on the saturated Facebook market. Marketing on Instagram takes you out of the crowded Facebook market and for that one should give his/her project to the best Social Media Marketing Agency.

Only eleven of the thirteen campaign objectives available on Facebook are available for Instagram Feed Ads, and only seven are available for Instagram Stories. Instagram ad placements may be limited in comparison to Facebook but are still very powerful. Through the use of Instagram Feed Ads, ads are displayed in between organic posts of users they follow. This ensures that the ads are hard to ignore. When these ads are done properly, they can be almost like normal content. On the other hand, Instagram Stories Ads allows marketers post content that will pop up for 15 seconds in between normal content. Both are effective.

With its new ad system, Instagram is slightly gaining pace on Facebook. Take advantage of Instagram and let your brand grow faster with the best Social Media Marketing Agency in Mumbai.